“How to” photos are a great approach to creating effective Amazon listings and are standard practice over at Pilothouse.
These images serve as a quick solution to a common buyer concern:
'How will this fit into my life?'
By visually demonstrating product usage or benefits, 'How To' photos offer immediate clarity and assurance to potential customers.
Their flexibility means that they are suitable for a variety of product categories, like supplements, food items, kitchen gadgets, makeup, and household products.
In a cluttered online marketplace, ‘How To’ photos stand out as a practical way to engage shoppers and address their primary questions, ultimately increasing the likelihood of a successful conversion.
Using a zoom-in feature (as seen in the above listing image), is a fabulous method to showcase material when it’s a key feature. Whether brands are selling cookware, clothing, sporting goods, or products in various other categories, these close-up shots bring essential details to the forefront.
It’s essential for brands on Amazon to visually showcase their selling points as much as possible.
This magnified view helps consumers learn essential details even if they do not read or are simply skimming about a product.
Establishing social proof on Amazon can be challenging considering restrictions on reviews, ratings, and quotes. However, leveraging earned awards is a strong strategy for developing social proof and complying with Amazon rules.
In the case of a potential listing issue, these awards serve as irrefutable evidence that can be sent to Amazon. Displaying awards helps brands further distinguish themselves as it demonstrates that a brand presence clearly exists outside of Amazon, which many brands struggle with.
Customers are more likely to notice legibility over formatting, so brands should prioritize legible copy on mobile or smaller screens over having a perfectly formatted image.