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WHAT WE DO

TikTok Marketing for DTC Brands, Built for Culture and Commerce

Pilothouse Digital takes a holistic approach to TikTok for DTC brands, combining dedicated creative, strategy, and creator partnerships. The work is built to adapt to the platform's unique characteristics and compound over time.

01
Visual & audio content testing
What works on Meta does not work on TikTok. Pilothouse tests for the way TikTok actually consumes.
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  • Hook testing across first-three-second variants
  • Trending sound and audio strategy
  • Pacing, captioning, and visual rhythm refinement
  • Format and aspect-ratio testing across feed and Spark Ads
02
Disruptive top-of-funnel creative
Polished brand ads get scrolled past. Pilothouse builds for the way TikTok talks.
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  • Native-feeling concepts that fit the feed
  • Culture-aware references that respect platform tone
  • Creator collaboration and UGC integration
  • Concepts engineered to perform in paid and travel organically
03
Full data management
Reporting across the full TikTok surface, not just the ads dashboard.
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  • Paid TikTok ads performance analysis
  • Conversion and revenue tracking across campaigns
  • Organic and creator content attribution
  • Cross-channel context tied to brand growth
04
Content Creator network
A creator network is only as good as the briefs that go to it. Pilothouse handles both.
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  • Curated, vetted creator pool across DTC categories
  • Casting and creative fit for each brand and concept
  • Briefing through the Pilothouse Creator Brief Methodology
  • Performance feedback loops that improve creator output over time

TikTok is a true needlemover for both culture and commerce. It converts attention into immediate saleswhile quietly driving demand everywhere else. It’s no longer a digital checkoutline, it’s the engine of modern brand growth

Jacob Geary, Head of Meta
Pilothouse

TikTok is where modern brands grow.

TikTok has shifted from an awareness play to the engine driving immediate in-app action, broader reach, and long-term brand demand. Pilothouse Digital helps DTC brands win on TikTok with paid ads and creator partnerships, using the Creator Brief Methodology to keep creative culturally fluent at scale.

Headless Commerce Made Easy

Loading pages fast is foundational to our approach to post-click optimization. We've built custom technology that allows our partners to access the benefits of headless commerce without any of the typical headaches or major costs that used to come with a traditional full store rebuild.

Traditional Shopify
Store

  • Site speed ~4 second load time
  • Average conversion rates
  • Must use plugins to add missing functionality that slow load times to a snail's pace
  • Code redundancies for every possible edge case that isn’t relevant to your store
  • Restricted to Shopify themes/page builder
  • Shopify owns data then passes it to you
  • Shopify owns data then passes it to you

Store Powered by
Pilothouse

  • Site speed ~1 second load time
  • Add up to 35% lift to your conversion rate
  • Lightning fast, 100% self-hosted pages that include all plugin functionality. All data is served from a single location
  • Ultra-lightweight, bespoke code, hand-built to best serve your business’ needs (and nobody else's)
  • Bleeding edge hosting and rendering on a CDN 
  • Full flexibility to build anything and everything–the sky’s the limit when it comes to custom functionality
  • Your pages, your data
  • Any funnel you could imagine. Landing pages with integrated checkouts? Custom checkout experiences? You’re only limited by your imagination.

Proven TikTok Programs, Trusted by DTC Brands Like Yours

Paid TikTok ads and organic creator content — engineered with the Creator Brief Methodology to stay culturally fluent at scale.

Industry
Beauty & Personal Care
Services
TikTok, Meta, Amazon, CRO, Email
Partnership
3+ Years
TikTok · Multi-Channel Growth & Profitability
86%
Reduction in TikTok losses over 3 months
2x
Spend and sales scaled in Month 2
76%
Loss reduction reached by Month 2

“We came to Pilothouse with a challenge — build a new category while building a profitable business. Over the last two years they’ve exceeded it: we’ve doubled year over year, in both revenue and profit margin. What makes them different is how well the teams collaborate across channels toward our North Star — ecosystem-wide profitability.”

Jovi Boparai
Co-Founder, CorneaCare
Read case study →
Industry
Jewelry
Services
TikTok
Partnership
1 Year
TikTok · Creator content & optimization confidence
3x
Increase in ROAS
4x
Increase in revenue
1.26x
Increase in avg watch time

“We really wanted to start on TikTok but were struggling with getting the right creatives and optimization. Working with Pilothouse, it’s definitely given us proven results and proven ways to feel more comfortable optimizing and increasing budgets.”

Filipa Godinho
Marketing Manager, Hey Harper
see full testimonial →
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PARTNERSHIPS & CERTIFICATIONS

Let's Chat About Your TikTok Program

Book a 30-minute call with the Pilothouse Digital TikTok team. No obligations, no pitch, just a conversation about where TikTok could move the needle for your brand.

Book a Strategy Call

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