Trusted By

JADE
L'OREAL
Therabody
TAFT
HEAVY HANDS
JOURNEE COLLECTION
WHAT WE DO

‍Full-Funnel Google Advertising,Built for DTC Brands

01
Keyword planning and research
Comprehensive keyword research mapped to commercial intent and buyer journey stage.
→
The keyword list determines the ceiling. Pilothouse builds it for revenue, not for volume.
  • Commercial intent and match-type strategy
  • Buyer journey segmentation across funnel stages
  • Competitor and SERP gap analysis
  • Ongoing negative keyword refinement
02
Account structure development
Campaign architecture built for scale across Search, Shopping, Performance Max, and brand defense.
→
Account structure is the foundation. Pilothouse builds it to scale, not to look tidy.
  • Search, Shopping, Performance Max, and Demand Gen architecture
  • Brand defense and competitor conquesting layers
  • Single-keyword and tightly themed ad groups where the math justifies it
  • Naming conventions and reporting tied to portfolio-level decisions

‍

03
Shopping feed optimization
Merchant Center feed health, product data refinement, and Smart Shopping and Performance Max tuning.
→
Most product feeds underperform because nobody owns them. Pilothouse owns them.
  • Merchant Center health, disapproval, and warnings remediation
  • Smart Shopping and Performance Max asset rotation and tuning
  • Product titles, descriptions, and attribute refinement
  • Custom labels for bidding segmentation
04
Landing page development
Conversion-focused landing pages aligned to ad concept and audience intent.
→
The click is half the work. Pilothouse builds the page that converts it.
  • Landing page strategy aligned to ad copy and audience intent
  • Coordination with the Pilothouse CRO team
  • Conversion-focused design and copy
  • Mobile-first builds with cross-device QA
05
Rapid ad angle testing
Multi-angle ad copy and creative testing for Performance Max, Search, and Demand Gen.
→
The best account loses money on the wrong angle. Pilothouse finds the right one fast.
  • Performance Max asset group and creative testing
  • Performance feedback loops tied to revenue, not just CTR
  • Demand Gen video and image creative iteration
06
Incrementality & brand spend strategy
Aligning brand demand capture to where it provides incremental value, not investing in brand terms for vanity.
→
Brand spend isn't automatically incremental. Pilothouse optimizes to incrementality, aligning brand demand capture to where it actually adds value.
  • Brand demand capture analyzed against competitor and organic data
  • Brand spend strategically aligned to where it provides incremental value
  • Avoiding investment in brand terms that capture demand for vanity rather than value
a set of three yellow sheets on a yellow backgrounda man holding a tennis racquet on top of a tennis court
Shoes Lined upa group of shoes that are all different colors
a table topped with lots of desserts and pastriesa picture of a black coffee pot with a 15 % off sign
From the Pilothouse Amazon Team

"Our integrated and data-driven approach to search traffic management helps our clients find profitable gains across the entire Google ecosystem. We look at each Google service independently to be successful anymore, and we choose a more holistic approach these days."

Dougie Bedell, Head of Google
Pilothouse

Headless Commerce Made Easy

Loading pages fast is foundational to our approach to post-click optimization. We've built custom technology that allows our partners to access the benefits of headless commerce without any of the typical headaches or major costs that used to come with a traditional full store rebuild.

Traditional Shopify
Store

  • Site speed ~4 second load time
  • Average conversion rates
  • Must use plugins to add missing functionality that slow load times to a snail's pace
  • Code redundancies for every possible edge case that isn’t relevant to your store
  • Restricted to Shopify themes/page builder
  • Shopify owns data then passes it to you
  • Shopify owns data then passes it to you

Store Powered by
Pilothouse

  • Site speed ~1 second load time
  • Add up to 35% lift to your conversion rate
  • Lightning fast, 100% self-hosted pages that include all plugin functionality. All data is served from a single location
  • Ultra-lightweight, bespoke code, hand-built to best serve your business’ needs (and nobody else's)
  • Bleeding edge hosting and rendering on a CDN 
  • Full flexibility to build anything and everything–the sky’s the limit when it comes to custom functionality
  • Your pages, your data
  • Any funnel you could imagine. Landing pages with integrated checkouts? Custom checkout experiences? You’re only limited by your imagination.
PROVEN RESULTS

Proven DTC Google Ads Programs, Trusted by Brands Like Yours

Full-funnel Google Ads work — Search, Shopping, Performance Max, and YouTube bridged into one program for compounding revenue.

Industry
Cookware & Kitchen
Services
Meta, Google, Email
Partnership
4+ Years
Google · New-Customer Acquisition & Full-Funnel Scaling
223%
increase in ad spend
430%
increase in conversions
400%
increase in link clicks

“You guys are the experts. We look to you. We’re on our fourth year with Pilothouse — we have a great relationship.”

Christina Chonody
Director of Marketing, Hestan Culinary
Read case study →
Industry
Outdoor Lifestyle
Services
Meta, Google, Email, Amazon
Partnership
1+ Years
Google · Omnichannel Strategy & Efficiency
41%
Increase in Klaviyo attributed revenue
69%
Increase in flow conversions
27%
Increase in aIncrease in new subscriberssales

"Pilothouse blew it out of the water — ROAs we've never seen before, customer engagement we've never seen before. There's no aspect where Pilothouse has fallen short, and it's just brought a lot of peace to our leadership team that were working with the right partners."

Kyle Taylor
eCommerce Manager, VSSL
Read case study →
Browse all case studies
PARTNERSHIPS & CERTIFICATIONS

Let's Chat About Your Google Program

Book a 30-minute call with the Pilothouse Digital Google Ads team. No obligations, no pitch, just a conversation about where Google could move the needle for your brand.

Book a Strategy Call

Explore other Channels