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About the Brand
CorneaCare is a doctor-developed eye health brand on a mission to make daily eye care a mainstream part of personal wellness, just like brushing your teeth or moisturizing your skin.Their flagship products, REST Self-Heating Eye Mask and RECOVER Eye Drops, blend clinical science with self-care to treat tired, dry, and irritated eyes.
CorneaCare partnered with Pilothouse shortly after launch and continues to grow with us today, over 18+ months (and counting) of collaborative scaling across channels. We've helped them scale across Meta, Google, Amazon, and most recently, TikTok. This case study outlines the strategic roadmap that transformed CorneaCare into a thriving, industry-defining DTC brand. Pilothouse's ecosystem teams provide dedicated cross-channel strategists and real-time communication with the actual people running your creative and media, ensuring speed, strategy, and scale.
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Summary of Results
On-site (July 2022 to present)
The Kickoff
In 2024, TikTok became the next major channel in CorneaCare’s growth journey. Despite occasional viral success, they lacked the infrastructure to turn TikTok into a reliable revenue stream. With a clear opportunity and our ecosystem teams already in place, we integrated TikTok into the mix.
The Kickoff
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The Strategy
CorneaCare’s growth wasn’t about jumping on every channel at once, it was about layering the right platforms at the right time, with a clear understanding of how they support each other across the funnel. While Google and Amazon captured demand, Meta and TikTok drove awareness and education, and Studios amplified every effort with high-performing creative. By building an integrated ecosystem, Pilothouse helped CorneaCare scale efficiently without sacrificing margin or brand equity.
Amazon
Meta
Studios
TikTok
Pilothouse stepped in with a full-funnel TikTok Shop strategy:
The Results
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Get a Taste of What Our Creative Team Cooked Up for CorneaCare
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"We came to Pilothouse with a challenge — help us build a new category while also building a profitable business. That meant turning eye care into part of everyday self-care, but doing it in a way that could scale sustainably. Over the last two years, they’ve not only met that challenge, they’ve exceeded it. We’ve doubled year over year, both in revenue and in profit margin. What makes Pilothouse different is how well the teams collaborate across channels. Everyone rows in the same direction toward our North Star metric: ecosystem-wide profitability. That alignment has been critical to our success."
