$1B +
Attributable Revenue Generated
500 +
DTC Brands Served
160 +
Performance Specialists
5,000 +
Creative Assets Monthly
TRUSTED BY
JADE
L'OREAL
Therabody
TAFT
HEAVY HANDS
JOURNEE COLLECTION
WHAT WE DO

Full-Funnel Facebook and Instagram Ads, Built for DTC Brands

01
Performance-led creative
Creative built to feed Andromeda the variation it needs, not just look good in a pitch deck.
  • Static, motion, and UGC concepts informed by the Triangle Framework
  • Volume and variation pipelines designed for algorithmic learning
  • Hook, story, and offer testing across feeds, Reels, and Stories
  • Iteration tied to performance, not subjective creative preference
02
Funnels & landing pages
The click is the easy part. Pilothouse builds post-click experiences that earn the buy.
  • Landing page strategy aligned to ad concept and audience intent
  • Conversion-focused page design and copy
  • Mobile-first builds with cross-device QA
  • Heatmap and session analysis to inform iteration
03
Active media buying
Campaign architecture designed for the way Meta actually buys today, not the way it used to.
  • Advantage+ Shopping, Sales, and Awareness campaign mix
  • Active budget pacing across the funnel
  • Audience strategy that complements, not fights, Andromeda
  • Regular performance reviews with category and seasonal context
04
Brand development
Brand and performance are not separate teams. Pilothouse builds the message hierarchy that supports both.
  • Positioning and message framework development
  • Visual identity and tone-of-voice guidance
  • Audience-specific message variants
  • Alignment with retention and email programs
05
Promotion strategy
Promotions planned like a portfolio, not a fire drill.
  • Seasonal and tentpole campaign planning
  • Product launch sequencing and creative readiness
  • Offer architecture for acquisition and retention moments
  • Cross-channel coordination with email, SMS, and on-site
06
Detailed reporting
Platform metrics tell you what happened. Pilothouse reporting tells you why.
  • Creative-level performance analysis
  • Audience, placement, and funnel-stage breakdowns
  • Revenue-tied attribution, not just platform-reported metrics
  • Regular business reviews with strategic recommendations
From the Pilothouse Meta Team

"We thrive on helping our clients exceed both their brand and performance milestones. Meta continues to be the premier platform for customer acquisition, and at Pilothouse, we've mastered it. By pairing a bottom-up creative strategy with precise persona targeting, we maximize the power of Andromeda's delivery system. Let's chat about how we can leverage this to scale your entire e-commerce engine."

Jacob Geary, Head of Meta

Pilothouse

Built for Algorithmic Discovery. Powered by Intent-Led Creative.

Paid platforms do not just need more creative. They need better signals. Pilothouse builds creative from the real questions, anxieties, and purchase tensions your customers express across search, social, reviews, and performance data. We translate those signals into structured angles, hooks, and asset variations designed to help algorithms find the right buyer — and learn why they buy. The result is not random content volume. It is a creative system built to feed the machine with sharper inputs and more scalable paths to performance.

PROVEN RESULTS

Proven Facebook & Instagram Programs, Trusted by DTC Brands Like Yours

Full-funnel Meta — Andromeda-ready creative volume, performance-led media buying, and post-click CRO under one roof.

PARTNERSHIPS & CERTIFICATIONS

Let's Chat About Your Meta Program

Book a 30-minute call with the Pilothouse Digital Meta team. No obligations, no pitch, just a conversation about where your Facebook and Instagram spend is leaving performance on the table.

Book a Strategy Call

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