EXPERTS IN
$1B +
Attributable Revenue Generated
500 +
DTC Brands Served
160 +
Performance Specialists
5,000 +
Creative Assets Monthly
WHAT WE DO

Why Choose Our CRO Service

01
Customer & Purchase Journey Optimization
Funnel-stage analysis with heatmaps, session recordings, and friction diagnosis from landing page to checkout.
→
Conversion is a chain, not a moment. Pilothouse diagnoses where the chain breaks.
  • Heatmaps and session recordings across critical pages
  • Prioritized hypotheses tied to revenue impact
  • Funnel-stage friction analysis from ad click to repeat purchase
  • Qualitative research integrated with quantitative data
02
Lightning Fast Funnels & Landing Pages
Conversion-focused landing pages and product page rebuilds, optimized for speed and on-site conversion rate.
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Speed and clarity are conversion levers, not technical concerns. Pilothouse treats them that way.
  • Landing page strategy tied to ad concept and audience intent
  • Conversion-focused design, copy, and visual hierarchy
  • Performance optimization for Core Web Vitals
  • Mobile-first builds with cross-device QA
03
“Agentic” Merchant Center Audit
AI-augmented Google Merchant Center audit, feed optimization, and product data refinement for Shopping placements.
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Most product feeds are an afterthought. Pilothouse treats them as conversion infrastructure.
  • Google Merchant Center health and feed audit
  • Product data and attribute refinement
  • Image, title, and description optimization for Shopping
  • AI-augmented categorization and feed enrichment
04
Answer Engine Optimization (AEO)
Structured data, schema, and content optimized to be cited in Google AI Overviews and large language model responses.
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Search is becoming answer. Pilothouse optimizes for both.
  • Schema and structured data implementation
  • Content optimization for AI citation, not just ranking
  • Question and entity targeting tuned to LLM extraction
  • Monitoring across Google AI Overviews and major chat platforms
05
Shopify Development & Iteration
Custom Shopify and Shopify Plus development, theme work, and ongoing iteration tied to conversion data.
→
Conversion is a chain, not a moment. Pilothouse diagnoses where the chain breaks.
  • Custom Shopify and Shopify Plus theme development
  • Section and component builds tied to test hypotheses
  • App stack consultation and integration
  • Ongoing iteration driven by conversion data

The Pilothouse Three Pillars of CRO.

Discovery
Conversion.
Cohesion.

"Our CRO service focuses on three pillars: Discovery, Conversion, and Cohesion."

Jordan, Head of Email and Customer Retention

Pilothouse

The Pilothouse 4-Step CRO Process

Our Proven 4-step CRO Process

1

Discovery & Audit

We kick off the project by scheduling a call with your team to understand your business objectives. This includes a technical audit, heuristic evaluation, and collection of quantitative and qualitative data.
2

Hypothesis & Strategy

Based on our findings, we develop high-impact testing hypotheses. We prioritize changes that offer the greatest potential ROI.
3

Testing & Execution

Our team handles the design, development, and execution of all A/B and multivariate tests. We manage all technical aspects, ensuring a smooth testing environment.
4

Analysis & Reporting

Every test is analyzed, and insights are documented. Successful experiments are implemented permanently, and the cycle repeats for continuous improvement.

The Pilothouse Full-Funnel CRO Framework

Pilothouse
  
Pilothouse
Description
Pilothouse
Benefits
Site Iterations
Prototype and deploy specific site enhancements without risking the website's overall stability.
Cost efficiency and faster time-to-market by allowing brands to launch a functional "Minimum Viable Product" and invest incrementally in features that demonstrate clear ROI.
Full-Funnel Audit
Comprehensive analysis of your entire user journey, from landing page to checkout.
Pinpoints hidden conversion killers across all touchpoints.
Rigorous A/B Testing
Running scientifically rigorous split tests on key page elements.
Quantifiable results that prove the value of every optimization.
E-Commerce Personalization
AI-driven product recommendation and personalization for your e-commerce store.
Increase Average Order Value (AOV) and Lifetime Value (LTV).
Tech Stack Integration
Seamless integration with tools for A/B testing, heatmapping, and e-commerce personalization platforms for Shopify.
Accurate tracking and reporting.
Answer Engine Optimization (AEO)
Train Google's AI to suggest your product.
Increases probability of being the "cited source" in Google AI Overviews.
PROVEN RESULTS

See what a unified, performance-driven strategy actually delivers.

Real outcomes from a CRO engagement built on the Three Pillars and the Full-Funnel CRO Framework.

Industry
Tools
Services
CRO
Partnership
2+ Years
CRO · Three Pillars & unified strategy
28%
Growth in revenue YoY
20%
Increase in AOV
34%
Increase in add-to-cart rate

KM Tools achieved strong year-over-year growth through a performance-driven strategy and unified marketing system. Revenue, AOV, add-to-cart rate, and conversion rate all increased — culminating in a standout BFCM with nearly 50% higher sales than the year before.

KM Tools
Shopify · DTC
Read case study →
Industry
Automotive
Services
CRO, Email, Meta
Partnership
2+ Years
CRO · Unified growth sysCRO · Unified growth systemtem
51%
Increase in revenue YoY
6%
Increase in AOV
81%
Increase in BFCM sales

“We weren’t just hiring a media team—we werebringing on a partner who understood our business at a strategic level. Fromthe very first call, Pilothouse wasn’t pitching tactics. They were asking aboutour business challenges over the next 6, 12, 18 months—and how they could helpus get there. That’s why we brought them in.” - Shane Vaughan CMO, The RagCompany

Shane Vaughan
CMO, The Rag Company
Read case study →
Browse all case studies
PARTNERSHIPS & CERTIFICATIONS

Let's Chat About Your Email & Retention Program

Book a 30-minute call with the Pilothouse Digital email and retention team. No obligations, no pitch, just a conversation about where your owned channels are leaving money on the table.

Book a Strategy Call