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About the Brand
The Rag Company is an 8-figure leader in the premium microfiber and automotive detailing space. Trusted by enthusiasts and professionals worldwide, the brand has built its reputation on quality, transparency, and deep community engagement. What began in 1999 as a side project supplying hotels and hospitals evolved into a globally recognized automotive brand serving a passionate detailing audience.
Summary of Results
The Challenge
As early wins compounded, the scope expanded to include Meta (Paid Social) and CRO, with a focus on scaling efficiently while maintaining performance.
The goal wasn’t isolated channel wins. It was building a durable, full-funnel growth engine.
The Kickoff
The Strategy
Retention
Acquisition
CRO
Lifecycle Optimization
Oct 27 – Dec 31, 2025:
22% of total sales involved Rebuy. What began as an email expansion evolved into a unified system spanning acquisition, retention, and conversion, all operating in sync.
The Results
BFCM Results
During BFCM, the initial growth target was 30%.
Instead, The Rag Company:
But the real X-factor wasn’t just promotional lift, it was structural leverage. By the time BFCM arrived, acquisition, retention, and CRO were already operating as one coordinated system. Traffic was warmer, lifecycle flows were optimized, upsells were embedded into the purchase journey, and on-site conversion paths were refined. When demand surged, the infrastructure was built to convert it efficiently — not just capture it.
Why It Matters
Hitting a record-breaking $1M revenue month during the off-season underscores the strength of The Rag Company’s brand, product-market fit, and full-funnel execution.
This wasn’t a single-channel lift. It was a system-level improvement — where acquisition, retention, and CRO worked together to drive measurable growth.
With 22% of sales involving Rebuy during peak season, conversion optimization became a meaningful revenue lever — not just a supporting function.
The Outcome
By unifying acquisition, retention, and CRO into one coordinated growth engine, Pilothouse helped The Rag Company:
The result is a performance-driven growth system built for scale, efficiency, and long-term durability.
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“We weren’t just hiring a media team—we were bringing on a partner who understood our business at a strategic level. From the very first call, Pilothouse wasn’t pitching tactics. They were asking about our business challenges over the next 6, 12, 18 months—and how they could help us get there. That’s why we brought them in.”
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