March Hare Watches, a New York-based watch brand founded by two sisters in November 2021, is dedicated to offering sophisticated timepieces at an accessible price point.

Drawing insights from the previous year, TAFT, with the support of Pilothouse, identified the strength of its owned audiences and organic following.

Learning from past challenges, Journee Collection and Pilothouse sought to set new benchmarks by strategically focusing on a quarter-over-quarter approach rather than a month-over-month strategy.

Collaborative cross-platform efforts elevated Journee's email performance, yielding an 80% YoY increase in Q4 orders. With template redesigns, rekindled deliverability, and strategic messaging, click-through rates soared by 354%, conversion rates by 190%, and repeat revenue by 278%.