TRUSTED BY
mira
BENCHMADE
Chamberlain Coffee
sheertex
Kellogg's
FELLOW
Lack of Color
SELKIRK
songfinch
$1B +
Attributable Revenue Generated
500 +
DTC Brands Served
160 +
Performance Specialists
5,000 +
Creative Assets Monthly
From our CEO
Most brands don't have an attribution problem. They have a customer journey problem.
A DTC growth system works by aligning every channel around a single customer journey so that each channel multiplies the effectiveness of the next rather than competing for credit on the same conversion.
Most brands at $10M+ have channels running in parallel with no shared logic connecting them. No one owns the full customer path. No one owns the conversion from first purchase to second, which is where margin is actually made.
Pilothouse builds the system that connects them. Paid media fills owned media. Owned media converts at near-zero cost. Growth compounds rather than stops the moment ad spend does.
“Pilothouse transforms unpredictable marketing into a scalable growth system, so you can understand where growth comes from and defend it with confidence.”
Dave Steele
CEO, Pilothouse

How Pilothouse Approaches DTC Growth Strategy

What's included
  • Growth audit and opportunity sizing
  • Channel mix model (Meta, TikTok, Amazon, Google, Email)
  • Customer and positioning strategy
  • Lifecycle and measurement architecture
Frameworks we apply
Platform Intent Matrix
How visitor intent differs across Meta, TikTok, Pinterest, and Google.
Five-Message Framework
The five message types every DTC brand needs in market.
Generational Core Wounds
How Millennial, Gen Z, and Gen X audiences respond to different positioning angles.

Creative Strategy is the Expression of Performance.