Data-Driven CRO

to Maximize Your Revenue

Our Conversion Rate Optimization (CRO) service is designed to transform your existing website visitors into paying customers, generating predictable and scalable revenue growth.

EXPERTS IN

Why Choose
Our CRO
Service

We don't rely on guesswork. Our process is built on in-depth analysis and continuous experimentation, ensuring every change is validated by real user data. Pilothouse is equipped to meet any and all of your postclick needs.

  • 01
    Customer and Purchase Journey Optimization
  • 02
    Lightning Fast Funnels & Landing Pages Design
  • 03
    “Agentic" Merchant Center Audit
  • 04
    Answer Engine Optimization (AEO)
  • 05
    Shopify Development and Iteration


"Our CRO service focuses on 3 pillars: Discovery, conversion and cohesion.

‍‍Discovery: We help people find your products through Search and Chat through on-site optimizations that are friendly to crawlers. Once on site, AI-driven recommendations and bundles help users find the right product for them based on their journey and history.

‍‍Conversion: We use heat mapping, site funnels, and split testing to correctly educate and engage users at each stage of the purchase funnel. ‍

‍Cohesion: You can't just plant a garden and walk away. Your product & promotions calendar, and traffic channels require an ever-evolving site to ensure users get the right experience when they land. Our CRO service keeps your site aligned with your business."

Jordan, Head of Email and Customer Retention
Pilothouse

Our Proven 4-step
CRO Process

1

Discovery & Audit

We kick off the project by scheduling a call with your team to understand your business objectives. This includes a technical audit, heuristic evaluation, and collection of quantitative and qualitative data.
2

Hypothesis & Strategy

Based on our findings, we develop high-impact testing hypotheses. We prioritize changes that offer the greatest potential ROI.
3

Testing & Execution

Our team handles the design, development, and execution of all A/B and multivariate tests. We manage all technical aspects, ensuring a smooth testing environment.
4

Analysis & Reporting

Every test is analyzed, and insights are documented. Successful experiments are implemented permanently, and the cycle repeats for continuous improvement.

Full-Funnel CRO & E-Commerce Growth Framework

Pilothouse
  
Pilothouse
Description
Pilothouse
Benefits
Site Iterations
Prototype and deploy specific site enhancements without risking the website overall stability.
It promotes cost efficiency and faster time-to-market by allowing brands to launch a functional "Minimum Viable Product" and invest incrementally in features that demonstrate a clear ROI.
Full-Funnel Audit
Comprehensive analysis of your entire user journey, from landing page to checkout.
Pinpoints hidden conversion killers across all touchpoints.
A/B Testing Mastery
Running scientifically rigorous split tests on key page elements.
Quantifiable results that prove the value of every optimization.
E-Commerce Personalization
AI-driven product recommendation and personalization for your e-commerce store.
Increase Average Order Value (AOV) and Lifetime Value (LTV).
Tech Stack Integration
Seamless integration with tools for A/B testing, heatmapping, and e-commerce personalization platforms for Shopify.
Accurate tracking and reporting.
Answer Engine Optimization (AEO)
Train Google's AI to suggest your product.
Increases probability of being the "cited source" in Google AI Overviews.
Pilothouse and KM Tools Boost Sales
KM Tools achieved strong year-over-year growth in 2025 through a performance-driven strategy and unified marketing system. Revenue, AOV, add-to-cart rate, and conversion rate all increased, culminating in a standout BFCM with nearly 50% higher sales than the previous year.
28%
Revenue Growth
20%
Increase in AOV
34%
Increase in ATC
Rag Company Increase Revenue YoY
The Rag Company delivered strong year-over-year growth in November 2025 through a focused growth strategy powered by one unified system. Streamlined operations, optimized campaigns, and cohesive data execution drove higher revenue, increased AOV, and standout BFCM performance.
51.3%
Increase in Revenue
5.7%
Increase in
AOV
81%
BFCM Sales Increase
LLUME logo black
With Pilothouse, LLUME Increases AOV
LLUME saw measurable performance gains in 2025 through a focused optimization strategy and unified system approach. Increased add-to-cart rates and higher average order value—especially during BFCM—demonstrate stronger purchase intent and improved revenue efficiency year over year.
4%
Increase in
AOV
20%
Increase in
ATC
14%
BFCM 2025
AOV Increase

Let's Chat About Your CRO Needs

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