$1B +
Attributable Revenue Generated
500 +
DTC Brands Served
160 +
Performance Specialists
5,000 +
Creative Assets Monthly
TRUSTED BY
JADE
L'OREAL
Therabody
TAFT
HEAVY HANDS
JOURNEE COLLECTION
WHAT WE DO

DTC Email and Retention Marketing, Built  to Compound

01
Email
Lifecycle, broadcast, and automated flows in Klaviyo, built around behaviour not calendar dates.
  • Welcome, abandonment, post-purchase, and replenishment flows — high-intent sends designed as shoppable landing pages, not static emails
  • Broadcast calendar tied to launches, segments, and offers
  • Win-back and sunset flows for declining engagement
  • Long-reach flows that recycle addresses and build fat engagement segments to monetise over time
02
SMS
The highest-intent owned channel, built to complement email rather than compete with it.
  • Flows across welcome, abandonment, post-purchase, and VIP moments
  • Two-way conversational flows for high-intent windows
  • Shared segmentation and suppression with email
  • Measure cost per SMS click and balance against paid social retargeting — included in your program, no extra charge
03
Deliverability
Managed as an ongoing program, not a one-time audit.
  • Email authentication setup and ongoing monitoring
  • Sender reputation management
  • Our flow build drives 2.3 automated inbox placements per week to the addresses driving 85% of campaign revenue — the equivalent of 6 to 8 free campaigns per month
  • Inbox placement testing across major providers
04
Segmentation
The foundation of every campaign decision, not an afterthought.
  • 9-segment model mixing RFM, engagement, and lifecycle signals
  • Balances engagement and inboxing with revenue, traffic, and list growth
  • VIP and high-value tier identification at no extra cost
  • Suppression segments that protect deliverability
05
Branding
Design systems and template libraries that keep every send consistent at scale.
  • Reusable template library with mode variants
  • Modular content blocks for faster campaign builds
  • Promotional and lifecycle template sets
  • Mobile-first design with cross-client preview
06
List Growth
An always-on program, not a one-off pop-up.
  • Progressive profiling with persistent testing
  • Klaviyo native pop-up or best-in-class pop-up partners
  • Lead magnets, quizzes, and gated content where appropriate
  • SMS opt-in integrated with email capture
07
Reporting
Pilothouse measures incremental lift, not just attributed revenue.
  • Cohort-based LTV tracking by acquisition channel
  • Flow-level performance attribution
  • Essentials and Recommendations playbooks that re-insert existing audience into your catalogue
  • Subscribe and Save paths with multiple LTV-building options
  • Regular business reviews tied to revenue impact
Cyclist wearing orange and black cycling gear riding uphill on a mountain road under clear blue sky.
Jayflex logo above a welcome message offering 10% off first purchase with code WELCOME10, next to four black fitness accessories with red details on a dark background.
Hand holding a jar of Jade Leaf Organic Ceremonial Matcha Teahouse Edition with text promoting it as a top seller high in caffeine and L-theanine.
Inside the Pilothouse Email & Retention Team

"Owned channels have become so important to helping our partner clients succeed. I really enjoy watching their brands come to life and helping our teams solve the rigorousness of the technical challenges that come alongside the complicated retention landscape."

Jordan Gordon, Head of Email and Retention

Pilothouse

Email not  grows your business,
not just your reported revenue.

Multi-channel Pilothouse brands with our email service show median YoY Shopify revenue growth 3.3x higher than those without — with lower MERs. We drive persistent revenue from your existing audience, unlocking budget that goes back into acquisition, not retention overhead.

PROVEN RESULTS

Proven Email & Retention Programs, Trusted by Brands Like Yours

Owned channels that compound. Email, SMS, deliverability, and lifecycle — measured by incremental lift, not vanity attribution.

Industry
Footwear
Services
Email & SMS
Partnership
3 Years
Email · Lifecycle rebuild & segmentation
178%
Increase in new subscribers
206%
Increase in clicks
220%
Increase in email revenue

“I was very, very apprehensive of taking our email out of house and giving it over to Pilothouse. But I can gladly say it’s been one of the best decisions we’ve ever made.”

Rachael Heath
Director of Ecom & Marketing, Journee Collection
Read case
Industry
Outdoor Lifestyle
Services
Meta, Google, Email, Amazon
Partnership
1+ Years
Email · Performance audit & flow rebuild
41%
Increase in Klaviyo attributed revenue
69%
Increase in flow conversions
27%
Increase in new subscribers

“The thorough breakdown of our email performance and where we needed to focus immediately stood out to us. We saw a strong upswing on the email side, and it was clear Pilothouse looked at things differently than other agencies.”

Kyle Taylor
eCommerce Manager, VSSL
Read case
PARTNERSHIPS & CERTIFICATIONS

Let's Chat About Your Email & Retention Program

Book a 30-minute call with the Pilothouse Digital email and retention team. No obligations, no pitch, just a conversation about where your owned channels are leaving money on the table.

Book a Strategy Call

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