VYPER Industrial goal when they came to Pilothouse was to “blow this thing up” 📈.
They needed to methodically increase sales volume for Q4 without destabilizing MER... (Basically, get more revenue without burning a s#@* load of ad spend).
👀 So what does that look like? Well, to start…
- In October, we got aggressive with ad spend.
- We rolled out a ton of creative.
- We tested numerous new angles–and unlocked fundamental messaging insights on Meta.
All Killer, No Filler
Jamie Bond (Cofounder at RUX) joined Eric Dyck on the DTC Podcast to recap their experience in prepping, testing offers and creative, building a community of creators, and ultimately scaling their business during the frenzy of Black Friday and Cyber Monday in 2022.
Check out DTC’s podcast with the RUX and Pilothouse team providing insights and strategies on how we increased YoY revenue and ROAS during Q4. The podcast covers topics such as pilot testing to uncover new audiences, offer testing for optimal performance, lead generation for sales optimization, and turning customers and creators into brand storytellers.
Ecosystem Summary of Results
October to November
This process let us lay the framework for what was to come…
By the end of October, we knew we had a winning setup–we'd set the stage for a record-breaking November.
Google and Facebook were dialed, and by testing hard through October, we'd stocked the pond with tons of purchase optimized cold traffic.
We had set ourselves up well, but now it was time to execute…
Our plan looked something like this:
- Set thresholds for daily margin that protects the business bottom line.
- Positioning 'uncap spend' targets where met meant we could increase spend to the moon. 🌙
- Rake in the revenue. 💸
So… Did we meet VYPER’s goal?
We blew it out of the water. 🧨
When the sale went live, our campaigns absolutely cranked. This ad even reached a 15x ROAS – click play on the video below:
After establishing itself as a brand in March 2022, CorneaCare began working with Pilothouse in July of that year. At the time, the company's primary focus was on Google. Given budget constraints, they wisely chose not to spread themselves thin across every platform. Instead, they worked with our team to craft a long-term roadmap to success. Recognizing the potential within the Beauty and Personal Care industry, CorneaCare saw Amazon as a promising avenue for their growth but didn’t know where to start on launching an Amazon storefront. In September 2022, they expanded their collaboration with Pilothouse to include Amazon. In just over a year, they brought on Pilothouse's Meta Launchpad team in April 2023, after struggling to find consistency in performance and ROAS with their previous agency. Through this strategic partnership, CorneaCare transformed into a thriving, industry-defining business.
Get a Taste of What Our Creative Team Cooked Up for VYPER Industrial for Black Friday/Cyber Monday
“The Pilothouse team feels like they are a part of our team, and we haven't been able to say that about other partners before.”