Lambwolf

Introduction

Lambwolf Collective, a prominent player in the pet toys and accessories industry based in New York City, aimed to scale their platforms efficiently, attract new customers, and maintain year-over-year growth. This case study outlines how Pilothouse's Meta and Google services played a pivotal role in achieving Lambwolf's objectives.

Objectives

Lambwolf partnered with our Meta Launchpad team in July of 2023, with the goals of:

• Scaling platforms efficiently
• Increasing new customer acquisition
• Continuing year-over-year growth
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After a successful few months working with the Pilothouse team, Lambwolf decided to bring Pilothouse on for their Google needs in October of 2023.

Summary of Results

Ecosystem:

Before and after Pilothouse results:

137%

YoY Growth
(July to January)

104%

YoY BFCM growth

33%

Efficiency/MER

41%

CVR Increase (Google)

61%

Revenue Increase (Google)

300%

ROAS increase in BOF search brand campaigns (Google)

20%

Increase in Monthly New Customer Revenue (Shopify/Meta)

16%

Reduced CPA (Google)

70%

Decrease in Cost-Per-Click in BOF Search Brand Campaigns (Google)

The Strategy

Meta Launchpad Strategy:

Top-of-funnel (TOF) acquisition strategy on Meta to drive traffic
Optimization of Google campaigns for middle-of-funnel (MOF) and bottom-of-funnel (BOF) sales
Integration of Meta shops into TOF campaign strategy, contributing to 20% monthly new customer revenue on Shopify
Implemented new angle, copy, and creative testing strategies
Diversified account creative mix with static and video content
Focus on top product categories and SKUs resulted in increased Return on Advertising Spend (ROAS) at higher scale

What is Pilothouse’s Meta Launchpad?

The Pilothouse Launchpad Program is geared toward brands that aim to lay the proper foundation to scale their Meta ad accounts long-term. The Launchpad program focuses heavily on building a repeatable system to test angles, creatives, and copy variations. We do all of these using data to guide further decisions, find winners, and scale up campaigns, so long as we are trending toward client goals. It was designed for newer or smaller Meta brands that aren’t ready for full management. We offer multiple tiers of service to meet the unique needs, stages, and budgets of the brands we work with.

Google Launchpad Strategy:

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Restructured TOF campaigns to exclude brand search terms in an effort to focus on scaling prospecting growth. Focused efforts on testing audience signals and product segmentation to determine most efficient structure - leading to an increase in ROAS, Revenue and Conversion rate while dropping CPA compared to previous period.
Tested and updated bidding strategy and search terms in BOF Search Brand Campaigns to increase efficiency and conversion data in account. Scaled ROAS by over +300% while dropping CPC’s over -70%.
61% revenue increase and 41% CVR increase while reducing CPA by 16%.
Optimized bidding strategy and search terms in BOF Search Brand Campaigns to increase efficiency and conversion data.

What is Pilothouse’s Google Launchpad?

The Pilothouse Launchpad Program is geared toward brands that want to lay a strong foundation to scale their Google ad accounts long-term.

The Launchpad program focuses heavily on identifying the most effective search terms, ad copy, and placements for your ads, and the most profitable audiences and demographics for your brand to target. We accomplish this using data to guide our decisions, find winners, and scale campaigns to meet your goals.

The Pilothouse Launchpad Program was designed for newer or smaller DTC brands that want to test Google ads marketing without a long-term or high-cost investment. We offer multiple tiers of service to meet the unique needs, stages, and budgets of the brands we work with.

Conclusion

Through a strategic partnership with Pilothouse, Lambwolf Collective achieved remarkable growth and efficiency across Meta and Google platforms. By focusing on innovative campaign strategies, creative testing, and continuous optimization, Lambwolf surpassed its growth targets and established a strong foundation for future success in the competitive pet toys and accessories market.

Driving Growth and Efficiency in Pet Toys & Accessories: Lambwolf Collective Case Study