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About the Brand
Lambwolf Collective, a prominent player in the pet toys and accessories industry based in New York City, aimed to scale their platforms efficiently, attract new customers, and maintain year-over-year growth. This case study outlines how Pilothouse's Meta and Google services played a pivotal role in achieving Lambwolf's objectives.
Objectives
Lambwolf partnered with our Meta team, with the goals of:
- Scaling platforms efficiently
- Increasing new customer acquisition
- Continuing year-over-year growth
After successful few months working with the Pilothouse Meta team, Lambwolf decided to expand their scope of work and bring Pilothouse on for the Google needs as well.
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Summary of Results
Ecosystem:
137%
YoY Growth
(July to January)
(July to January)
104%
YoY BFCM growth
33%
Efficiency/MER
41%
CVR Increase (Google)
61%
Revenue Increase (Google)
300%
ROAS increase in BOF search brand campaigns (Google)
20%
Increase in Monthly New Customer Revenue (Shopify/Meta)
16%
Reduced CPA (Google)
70%
Decrease in Cost-Per-Click in BOF Search Brand Campaigns (Google)
The Strategy
Meta Strategy:
- Top-of-funnel (TOF) acquisition strategy on Meta to drive traffic.
- Optimization of Google campaigns for middle-of-funnel (MOF) and bottom-of-funnel (BOF) sales.
- Integration of Meta shops into TOF campaign strategy, contributing to 20% monthly new customer revenue on Shopify.
- Implemented new angle, copy, and creative testing strategies.
- Diversified account creative mix with static and video content.
- Focus on top product categories and SKUs resulted in increased Return on Advertising Spend (ROAS) at higher scale.
Google Strategy:
- Restructured TOF campaigns to exclude brand search terms in an effort to focus on scaling prospecting growth. Focused efforts on testing audience signals and product segmentation to determine most efficient structure – leading to an increase in ROAS, Revenue and Conversion rate while dropping CPA compared to previous period.
- Tested and updated bidding strategy and search terms in BOF Search Brand Campaigns to increase efficiency and conversion data in account. Scaled ROAS by over +300% while dropping CPC’s over -70%.
- 61% revenue increase and 41% CVR increase while reducing CPA by 16%.
- Optimized bidding strategy and search terms in BOF Search Brand Campaigns to increase efficiency and conversion data.
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Conclusion
Through a strategic partnership with Pilothouse, Lambwolf Collective achieved remarkable growth and efficiency across Meta and Google platforms. By focusing on innovative campaign strategies, creative testing, and continuous optimization, Lambwolf surpassed its growth targets and established a strong foundation for future success in the competitive pet toys and accessories market.
