Transforming Email Marketing Performance for Impex of Doral
About the Brand
Impex of Doral is a health and wellness products company based in Miami, FL. With a focus on improving the lives of their customers, Impex of Doral operates through three subsidiary companies: Made for Living (MFL), Bright Autism (BA), and Arthritis Hope (AH). Each subsidiary serves a specific niche within the health and wellness industry, providing tailored solutions to their customers' needs.
Company Goals
When Impex of Doral approached Pilothouse, their primary goal was to revitalize their email marketing efforts across all three brands. The company had recently acquired Bright Autism (BA) and Arthritis Hope (AH), both of which had poor email list health characterized by bad email addresses, spam complaints, and inbox delivery issues. The overarching aim was to improve engagement for BA and AH, while also seeking to enhance revenue generation through emails for Made for Living (MFL).
Company Goals
When Impex of Doral approached Pilothouse, their primary goal was to revitalize their email marketing efforts across all three brands. The company had recently acquired Bright Autism (BA) and Arthritis Hope (AH), both of which had poor email list health characterized by bad email addresses, spam complaints, and inbox delivery issues. The overarching aim was to improve engagement for BA and AH, while also seeking to enhance revenue generation through emails for Made for Living (MFL).
Summary of Results
Bright Autism:
Arthritis Hope:
The Strategy
Bright Autism (BA) & Arthritis Hope (AH):
- Implemented consistent diagnostic tests and deliverability strategies to enhance sender reputation and ensure emails consistently landed in primary inboxes.
- Improved list health metrics through targeted efforts to reduce bounce rates and spam complaints.
Made for Living (MFL):
- Undertook a complete redesign of email templates to improve engagement and revenue metrics.
- Deployed segmentation tactics to ensure targeted messaging to interested subscribers, thereby increasing overall engagement levels.
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" I'm a huge fan of the DTC podcast. While we were in the process of considering agencies, we listened to an episode about Email marketing, and then everything just clicked. We were looking for an agency, and here was the answer. I've been listening to these people talk for a year, and it finally clicked that these are the people we want to work with. And I'm so happy with it. Seriously, if you're considering working with Pilothouse, look no further you're in excellent hands. Everyone is so involved in making your brand grow and seeing you succeed. It's truly heartwarming."
