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How We Increased Revenue by $900K for a Home and Lifestyle Brand with Google Ads and Precision Keyword Targeting
Challenge
A leading Home and Lifestyle brand sought to increase their online revenue by improving the relevance and effectiveness of their Google search ads. Despite driving traffic, the challenge was ensuring that visitors experienced a seamless and relevant journey from the search ad all the way through to the landing page and purchase.
Solution
- Precise Keyword Targeting: Pilothouse strategically leveraged broad match keywords to capture the full spectrum of relevant long-tail search queries, reaching users with specific needs. To maintain precision, we implemented extensive negative keyword lists within each ad group. This powerful combination allowed us to benefit from broad match's reach while filtering for the most relevant searches, through the most tailored and effective experience.
- Funnel Optimization: Pilothouse helped the brand develop targeted funnels aligned with their customers' specific needs. By creating a smooth, logical flow from the ad copy to relevant landing pages, we were able to match users with exactly what they were searching for, guiding them through the buying process efficiently.
- Engaging and Educational Content: Pilothouse also worked with the brand to create engaging YouTube content. This educational material helped build trust with potential customers, explaining why their products were the best fit for their needs while also reinforcing the targeted keywords that moved customers further down the funnel.
- Optimized Landing Pages: Ensuring a seamless experience, Pilothouse made sure the messaging from the Google ad was consistent with the landing page. This alignment increased relevance and created a cohesive user experience, improving conversion rates.
Results
The strategy led to a remarkable $900,000 in additional revenue for Q1 2025 compared to the previous year. This success was driven by the precision in keyword targeting, aligned ad copy, and optimized funnels, all of which were backed by highly relevant YouTube content.
$900,000
Additional revenue for Q1 2025
Key Takeaways
- Precision in Targeting: The more specific the targeting, the higher the relevance and effectiveness of the traffic.
- Integrated Funnel Strategy: Creating dedicated funnels based on customer intent maximized conversions.
- Educational Content: Leveraging platforms like YouTube to engage and educate customers built trust and guided them down the funnel effectively.