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Clear Vision, Clear Success: Scaling Profitably with an Integrated Omnichannel Strategy

Industry
Beauty and
Personal Care
Location
Pittsburgh, Pennsylvania
Your Founded
2021
Services
Meta,Google,
Amazon,Tiktok
Studios
Six CorneaCare eye care products including Rest self-heating eye masks, Rise eyelid wipes, Rescue self-cooling eye masks, and supplements for Eye Vitamins, Omega 3, and Hyaluronic Acid arranged on white surface with some on white display blocks.

About the Brand

CorneaCare is a doctor-developed eye health brand on a mission to make daily eye care a mainstream part of personal wellness, just like brushing your teeth or moisturizing your skin.Their flagship products, REST Self-Heating Eye Mask and RECOVER Eye Drops, blend clinical science with self-care to treat tired, dry, and irritated eyes.
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CorneaCare partnered with Pilothouse shortly after launch and continues to grow with us today, over 18+ months (and counting) of collaborative scaling across channels. We've helped them scale across Meta, Google, Amazon, and most recently, TikTok. This case study outlines the strategic roadmap that transformed CorneaCare into a thriving, industry-defining DTC brand. Pilothouse's ecosystem teams provide dedicated cross-channel strategists and real-time communication with the actual people running your creative and media, ensuring speed, strategy, and scale.

Smiling woman with dark hair holding a blue packet labeled 'corneacare Rise' over her right eye against a gray background.
Container of Corneacare Eye Vitamins & Minerals multivitamin supplement placed on a pedestal with cucumber slices and mint leaves on the left and yellow tablets on the right.
Box of Corneacare Rise eyelid wipes beside a half slice of orange on a light pink and beige background.
Two hands opening a white packet labeled 'Cornea Care Rescue' with green graphic elements on a plain background.
Two boxes of cornea care products labeled Rest and Rise, with mint leaves and orange slices beside them on a light purple surface.

Summary of Results

3,595%
Gross Revenue increased 

On-site (July 2022 to present)
9,788%
Active subscriptions increased
2,105%
New subscriptions increased
86%
Reduction in TikTok Shop losses in just 3 months

The Kickoff

After launching in 2021, CorneaCare began working with Pilothouse in July of 2022, starting with Google before expanding into Amazon and Meta. Their growth was steady and intentional, with each channel layered in strategically.
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In 2024, TikTok became the next major channel in CorneaCare’s growth journey. Despite occasional viral success, they lacked the infrastructure to turn TikTok into a reliable revenue stream. With a clear opportunity and our ecosystem teams already in place, we integrated TikTok into the mix.

The Kickoff

Lavender-colored box of CorneaCare Rest self-heating eye masks with lavender sprigs beside it on a light purple surface and background.
Box of Cornea Care Rise eyelid wipes with lemon wedge on the left and orange slice on the right on a beige surface.
Two white supplement jars labeled Omega 3 and Eye Vitamins & Minerals with orange slice and cucumber slices on a white surface.

The Strategy

Growth does not happen when strategy, creative, and media live in silos. It happens when they are natively connected, feeding and reinforcing each other in real time.
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CorneaCare’s growth wasn’t about jumping on every channel at once, it was about layering the right platforms at the right time, with a clear understanding of how they support each other across the funnel. While Google and Amazon captured demand, Meta and TikTok drove awareness and education, and Studios amplified every effort with high-performing creative. By building an integrated ecosystem, Pilothouse helped CorneaCare scale efficiently without sacrificing margin or brand equity.
1

Google

Streamlined campaigns, restructured the account, and optimized budgets for faster learning.
Focused efforts on high-performing keywords, resulting in a 95% increase in revenue quarter over quarter while improving ROAS.
2

Amazon

Launched and optimized their storefront, initially refining spend by cutting low-conversion campaigns.
Doubled down on top-selling products with aggressive strategies, keyword prospecting, competitor targeting, and branded campaigns.
Scaled quickly while maintaining a 3.00+ Total-ROAS.
3

Meta

Focused on TOF acquisition to drive traffic into the funnel, while Amazon and Google handled MOF and BOF conversions.
Used creator-generated content (CGC), review-style creative, and ongoing testing to boost engagement.
Resulted in a 97% increase in ROAS after switching to Pilothouse’s Meta team.
4

Studios

Collaborated closely with CorneaCare to create platform-specific creative, especially Amazon listing images that adhered to guidelines and converted.
Developed innovative, eye-catching designs (e.g. fresh fruit props) to help listings stand out. Simple, conversion-focused visuals drove higher click-throughs and sales.
A box of blueberries next to a package of blueberries.
5

TikTok

TikTok had driven occasional viral moments for CorneaCare, but lacked consistency or profitability. At the time of onboarding, the channel was operating at a -64% margin, heavily reliant on founder-led content with no scalable affiliate structure.

Pilothouse stepped in with a full-funnel TikTok Shop strategy:

Relaunched affiliate program with GMV-based tiers, creator contests, and retainer agreements for top performers.
Built a multi-creator UGC engine to reduce reliance on founder content and test new hooks and angles.
Ran paid campaigns using GMV Max, Search Ads, and Creative Boost.
Leveraged TikTok CRM to target cart abandoners, new followers, and lapsed customers.
Took over backend ops, from sample approvals to listing optimization and performance dashboards.

The Results

Month 1: TikTok operating at a -64% margin, with limited scale
Month 2: Doubled spend and sales, improved margin to -15.4% (76% reduction in losses)
Month 3: Improved further to -8.75%, sustaining scale with greater efficiency
Total loss reduction: 86%, transforming TikTok from a loss leader to a scalable channel

Get a Taste of What Our Creative Team Cooked Up for CorneaCare

Purple box of cornea care Rest self-heating eye masks with lavender sprigs beside it.
Eyelid Hygiene Bundle by cornea care featuring Rest self-heating eye masks, Rise eyelid wipes, and Rescue soothing eye masks, with an HSA/FSA eligible badge.
Two cornea care eye mask boxes labeled 'Rest' and 'Rescue' next to lavender and mint leaves on a white background.Three white supplement jars labeled Hyaluronic Acid, Eye Vitamins & Minerals, and Omega 3, each paired with blueberries, cucumber slices, and an orange slice respectively, on white platforms.Two corneacare product boxes, Rescue self-cooling eye mask in green and Rise eyelid wipes in beige, alongside a slice of grapefruit and three lime wedges on a white surface.A couple of boxes sitting next to a slice of lemon.

"I've worked with a lot of agencies over the past several years. With our previous team, it didn't feel like we had a partner — it was constantly bringing them up to speed. With Pilothouse, it's the opposite. They're constantly bringing us ideas and creative directions we'd never considered, thinking about how to amplify VSSL without us even prompting them. They blew it out of the water — ROAS we've never seen before, customer engagement we've never seen before. There's no aspect where Pilothouse has fallen short, and it's just brought a lot of peace to our leadership team that were working with the right partners."

Jovi Bopara
CEO & Co-Founder, CorneaCare

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