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About The Brand
Buddha Board is a mindful drawing device that helps users improve focus, reduce stress, enhance creativity, and regulate emotions. With its calming, screen-free appeal and strong gifting potential, Buddha Board has become a household favorite, with demand peaking during Q4.
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The Challenge
Buddha Board had no major hesitations about leaning into BFCM initiatives on Amazon this year — previous performance had already shown that Buddha Board excels during Q4. The main challenge heading into the 2025 BFCM period was a positive one: sales were tracking well ahead of projections, and it was unclear whether inventory levels would keep pace. The team had to carefully balance growth with supply to ensure we could scale effectively without risking stockouts during peak demand.
The Strategy
Unlike many brands that scramble to restructure their campaigns ahead of Q4, Buddha Board’s BFCM success was the result of thoughtful, year-long planning and consistent optimization. Instead of overhauling campaigns, the team took a strategic approach — refining budgets and bids to ensure consistent visibility, while relying on well-optimized structures built throughout the year.
We structured the account using all major Amazon ad types — Sponsored Products, Sponsored Brands, and Sponsored Display — to ensure maximum coverage across relevant placements. A key focus was building a wide range of campaigns around seasonal search trends that aligned with Buddha Board’s use case and appeal. From there, we optimized based on performance data to maintain strong efficiency even as Q4 search volumes surged.
Heading into November, the brand was already averaging 181% YoY sales growth in the months prior. That momentum was no accident, we had successfully gained organic rank for top-performing keywords, which allowed us to capitalize on the seasonal spike in traffic through both Organic and Attributed placements. The groundwork ensured Buddha Board was set up to convert when it mattered most.
We structured the account using all major Amazon ad types — Sponsored Products, Sponsored Brands, and Sponsored Display — to ensure maximum coverage across relevant placements. A key focus was building a wide range of campaigns around seasonal search trends that aligned with Buddha Board’s use case and appeal. From there, we optimized based on performance data to maintain strong efficiency even as Q4 search volumes surged.
Heading into November, the brand was already averaging 181% YoY sales growth in the months prior. That momentum was no accident, we had successfully gained organic rank for top-performing keywords, which allowed us to capitalize on the seasonal spike in traffic through both Organic and Attributed placements. The groundwork ensured Buddha Board was set up to convert when it mattered most.
The Results
→ Maintained T-ROAS targets throughout BFCM despite record-high spend
→ Momentum carried into December — pacing for additional record-breaking weeks
→ Momentum carried into December — pacing for additional record-breaking weeks
+198%
YoY sales growth on Amazon for November
+80%
Increase over previous single-day sales record on Black Friday
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The Takeaways
Buddha Board’s BFCM success was the payoff of long-term, strategic groundwork. By building a high-performing account throughout the year, focusing on efficiency, and capturing organic rank ahead of the holidays, the brand was well positioned to take advantage of Q4’s surge in traffic. As a product with strong year-round demand, Buddha Board showed that a well executed strategy can elevate performance even further during peak shopping periods.
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