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Buddha Board’s Amazon Breakthrough with Pilothouse: 2x Revenue Driven by Smarter Keywords
Scaling Beyond Amazon: How Buddha Board Grew Revenue Without Sacrificing ROAS
Buddha Board, a unique mindfulness and creativity product inspired by the Zen idea of living in the moment, allows users to paint with water and watch their designs come to life. After building a strong presence on Amazon, Buddha Board aimed to expand its reach and drive even greater revenue growth. They partnered with Pilothouse to scale strategically while preserving a strong return on ad spend.
From Core Keywords to Holiday Sales: Building a Full-Funnel Amazon Strategy
We began by conducting extensive keyword research, identifying relevant search terms that directly aligned with Buddha Board’s core product use. Once we established a strong foundation, we systematically expanded into new keyword niches, testing broader applications of the product such as mindfulness, stress relief, and others.
Throughout Q4, we focused heavily on seasonal opportunities, identifying high-intent shopping behaviors and tailoring our strategy accordingly. We optimized campaigns by incorporating holiday-themed creatives and custom ad copy, ensuring maximum visibility during peak shopping periods. Additionally, we leveraged Sponsored Brand campaigns to reinforce brand presence and capitalize on proven keyword segments.
Throughout Q4, we focused heavily on seasonal opportunities, identifying high-intent shopping behaviors and tailoring our strategy accordingly. We optimized campaigns by incorporating holiday-themed creatives and custom ad copy, ensuring maximum visibility during peak shopping periods. Additionally, we leveraged Sponsored Brand campaigns to reinforce brand presence and capitalize on proven keyword segments.
Summary of Results
2x
Revenue growth year-over-year while keeping total advertising cost of sales (TACoS) below 10%.
30%
Conversions driven by new keyword niches, highlighting the impact of our expansion strategy.
Key Takeaways
Expanding beyond core product-related search terms allowed us to tap into new audiences and drive incremental revenue.
Seasonal keyword strategies, combined with tailored creatives, can significantly enhance sales during peak shopping periods.
A structured approach to testing and optimizing keyword segments enables long-term, sustainable growth.