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The ‘whisper hook’ is a great tool to pique interest and stop the scroll. The creator then jumps right in explaining the product benefits and how they benefit her lifestyle as a mom, further building a connection with the audience.
This video is a great example of how mixing mediums creates dynamic and engaging content. The AI voice-over is unique and grabs attention – and when paired with authentic creator content, renders an immersive experience for the viewer.
A touch of sarcasm can work wonders. This video brilliantly turns the tables, drawing viewers in with a playful "don't try this" hook, while expertly showcasing the product's features in a creative and captivating manner.
This high-energy, authentic testimonial uses a balanced mix of b-roll and talking head clips to showcase the product and its benefits. The quick cuts, and engaging and informative voice-over keep viewers engaged from start to finish.
The goal of this video was to showcase how easy it is to bring Tru Earth with you on the go. This CGC video highlights the product's benefits and practicality through engaging talking points and well-composed b-roll footage.
This product demo showcases an engaging hook. testimonial and product-focused b-roll to keep the viewer engaged throughout.
A classic testimonial that starts with a surprising hook and quickly moves into a mix of selfie-style filming and product b-roll.
The goal of this content was to provide a green screen reaction overtop of an existing top-performer on the account. We’re excited to see how this combination performs!
The video starts off strong with an authentic-sounding hook then quickly transitions into strong USPs that are relatable to people searching for a natural deodorant.
The goal for Beam was to capture alluring new content that would also highlight the flavor profiles of the product. This was achieved by arranging complementary food props throughout the content. For example, in the flat lay image, we staged green mint chocolate chip ice cream in a waffle cone and sprinkled chocolate shavings around the bag and drink to perfectly embody the mint chip flavor.
The goal for Beam was to capture alluring new content that would also highlight the flavor profiles of the product. This was achieved by arranging complementary food props throughout the content. For example, in the flat lay image, we staged green mint chocolate chip ice cream in a waffle cone and sprinkled chocolate shavings around the bag and drink to perfectly embody the mint chip flavor.
The main objective of this shoot was to capture lifestyle-oriented video content, showcasing the product within everyday life. The combination of lively music, smooth transitions, and a variety of camera angles contributed to the captivating and fun nature of these videos.
Testimonial/Review angles are a top performer for many accounts as the social proof is very helpful in getting the audience’s engagement. To achieve this, we strategically selected positive reviews and images that showcase the product in an appealing way.
Using badges is a unique way to present product features and benefits. In this case, we found clean imagery that showcased the product and custom-designed badges to suit the brand’s aesthetic.
The goal for this ad was to position Tru Earth Laundry Strips as a superior product by showcasing a typical laundry day using liquid detergent versus True Earth's Laundry Detergent Eco-Strips. Seeing the scenes side by side makes the benefits easy for viewers to grasp the benefits without explicitly being told.
