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By using a hook that is opposite to what the brand stands for (recycling plastic) the video immediately grabs the viewer’s attention. This then leaves the door open for quick demonstrations that clarify the opening statement, making for a fun engaging video.
The goal was to urge the viewer to question their coffee choice and switch to this alternative, Caffeine Army. This was achieved through blending talking head, unboxing, and product demonstration footage to create an engaging video that highlighted the product’s benefits.
A longer-form video showcases an engaging problem-driven hook, direct callouts to the sale, punchy cuts, and a product demonstration to capture the viewer’s attention.
There is something engaging about car content – it helps make an ad feel like organic content and builds trust with the viewer. This video does a great job of using engaging dialogue to tease a product and keep viewers engaged until the very end.
By calling out a specific city, this video immediately builds a connection with its targeted audience and subtly builds a level of exclusivity. The green screen uses strategic background visuals to walk the viewer through the steps of the service and highlight the benefits.
By Using a 3 Reasons Why angle this CGC video breaks down the important product information into bite-size chunks that are easy for the viewer to remember and help to keep the brand top of mind. The inclusion of B-roll clips makes it easier for the viewer to envision the product in their own life.
The goal of this video was to add a humorous twist to a traditional product features ad. The dialog is informative yet a little random which keeps the viewer listening. And it feels more like organic content, rather than an ad helping it blend in with the viewer's feed.
Looking for a new way to A/B test content? Revamping content using the TikTok voice is a great way to engage new audiences and expand your content library!
The goal was to add an element of social proof by including a text conversation advocating for the product. It then uses a variety of B-roll clips to showcase the product “in action.”
The goal for Beam was to capture alluring new content that would also highlight the flavor profiles of the product. This was achieved by arranging complementary food props throughout the content. For example, in the flat lay image, we staged green mint chocolate chip ice cream in a waffle cone and sprinkled chocolate shavings around the bag and drink to perfectly embody the mint chip flavor.
The objective for this content was to create visually captivating lifestyle photographs and videos for eBags, with a fall evergreen theme. Lifestyle content is a powerful tool to help viewers envision how the product works and how it can be incorporated into their everyday lives. The goal was successfully achieved through the thoughtful planning of sets and outfits before the shoot and clear communication and coordination with the model.
The main objective of this shoot was to capture lifestyle-oriented video content, showcasing the product within everyday life. The combination of lively music, smooth transitions, and a variety of camera angles contributed to the captivating and fun nature of these videos.
The goal is to promote Chamberlain Coffee’s new sweatsuit, starting with a hook that shows how this character’s personality matches the audience. Adding movements to a multi-frame format keeps it visually appealing.
The goal is to create a cozy atmosphere to show Chamberlain Coffee’s fall beverages. The inspiration is “Fall in a Cup” where we literally have the packaging “falling” and transforming into a cup of drink.
The goal is to showcase Heraclea’s The Pairing and incorporate a winning copy into an engaging format. We used a background color that we’ve seen performed well, mixed with illustrations and lifestyle images to add interest to the design.
Testimonial/Review angles are a top performer for many accounts as the social proof is very helpful in getting the audience’s engagement. To achieve this, we strategically selected positive reviews and images that showcase the product in an appealing way.
Using badges is a unique way to present product features and benefits. In this case, we found clean imagery that showcased the product and custom-designed badges to suit the brand’s aesthetic.
The goal for this ad was to position Tru Earth Laundry Strips as a superior product by showcasing a typical laundry day using liquid detergent versus True Earth's Laundry Detergent Eco-Strips. Seeing the scenes side by side makes the benefits easy for viewers to grasp the benefits without explicitly being told.
