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The goal for Beam was to capture alluring new content that would also highlight the flavor profiles of the product. This was achieved by arranging complementary food props throughout the content. For example, in the flat lay image, we staged green mint chocolate chip ice cream in a waffle cone and sprinkled chocolate shavings around the bag and drink to perfectly embody the mint chip flavor.
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The goal for this shoot was to capture updated content for Cane Brew’s new website. Considering the website's new dark theme, we intentionally utilized a dark background for the product shots and stylized content to align with the brand identity. This strategic decision ensured the seamless integration of the photos with their website.
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This ad is a variation of the Badge Style content that we see works well for many of our brands. By instead using customer reviews, we can leverage the brand’s social proof and build trust with their audience.
The goal was to iterate off of a style we found on another account that seemed to work very well! The customer reviews paired with b-roll of the product in a TikTok-inspired voice made for a scrappy yet effective ad. It’s short and sweet!
Testimonial/Review angles are a top performer for many accounts as the social proof is very helpful in getting the audience’s engagement. To achieve this, we strategically selected positive reviews and images that showcase the product in an appealing way.
Using badges is a unique way to present product features and benefits. In this case, we found clean imagery that showcased the product and custom-designed badges to suit the brand’s aesthetic.
The goal for this ad was to position Tru Earth Laundry Strips as a superior product by showcasing a typical laundry day using liquid detergent versus True Earth's Laundry Detergent Eco-Strips. Seeing the scenes side by side makes the benefits easy for viewers to grasp the benefits without explicitly being told.
