Path to Prosperity

2026 — 2029

Vision

Creating prosperity for all through the growth of others.

Mission (WIP)

We create systemic prosperity by delivering aligned, results-driven growth for our clients and cultivating an environment where our people thrive.

Clients

Growth

Services

People

Operations

OBJECTIVE

Indispensable Growth Partner

An indispensable and embedded business growth partner, orchestrating tangible value through our insight-led, integrated engagement model.

OBJECTIVE

Trusted eCommerce Authority

The trusted Growth Agency for leading eCommerce brands, driven by our proprietary Scaling Growth System and amplified through our community-first sales channels, including DTC.

OBJECTIVE

Integrated Insight-Led Suite

An integrated suite of insight-led growth marketing services, built on best-in-class media, creative and data capabilities, proprietary growth frameworks and a relentless focus on outcomes.

OBJECTIVE

Home for Entrepreneurs

The home for top-tier entrepreneurial talent, fostering a community-led environment defined by self-determination, ensuring every team member is empowered and directly rewarded for driving shared client and agency success through our internal value system.

OBJECTIVE

Tech-Enabled Scale

Technology-enabled operations, underpinned by smart tools, automation and business analytics, delivered through a structured governance model, progressive pricing and dynamic resourcing that sustainably leverages our remote-first, global team.

KPI NRR
KPI New Biz Revenue
KPI % Non-Perf Rev
KPI Engagement Score
KPI EBITDA %

STRATEGIES

Shift our client value proposition from tactical channel performance to holistic growth - from performance agency to indispensable growth partner.

Establish a high-trust, insight-led service model anchored by a single point of contact that functions as a seamless extension of the client’s team.

Systematize the client lifecycle through an intelligent operational framework to ensure consistent delivery and minimize engagement friction.

Establish Pilothouse as the trusted Growth Agency in the eCommerce space by leveraging our SGS framework and our proven history of value-creating results.

Build a Pilothouse sales engine that maximizes DTC’s independent commercial potential while leveraging it as a channel within a diversified and cohesive revenue flywheel.

Progressively evolve our Ideal Client Profile towards scaled global eCommerce leaders, leveraging our momentum to curate an aligned, valuable and exciting client base.

Fuel business growth through a community-first ecosystem that amplifies our brand authority via the collective influence of DTC, industry partners, and our own leadership voices.

Design a holistic product strategy focused on the alignment of cross-channel delivery and maximizing synergies.

Scaled, full funnel activation capabilities that retain specialized execution, advanced platform knowledge and a high-performance mindset focused on tangible value.

Elevate the creative offering from tactical content to insight-first, high impact concepts enabled through smart production, that bridge the gap between brand building and performance.

Develop an ai-enabled omnichannel analytics and measurement capability that serves as Pilothouse’s Insights Engine to drive integrated strategy and fuel value-creating optimization.

Productize our Scaling Growth System to ensure every client engagement is built on a unified, insight-driven blueprint for sustainable growth.

Build industry-leading talent density by reducing geographic and corporate constraints to attract entrepreneurial high-performers.

Sustain a uniquely connected and forward-leaning remote environment across our global organization where autonomy, accountability and rapid development thrive.

Operationalize an internal value system to align financial incentives with impact, ensuring team members are directly rewarded for driving tangible client and agency growth.

Cultivate a high-performance two-way coaching culture through a clear development framework, empowering individual evolution through continuous training, mentorship, feedback and accelerated career pathways.

Transition to a distributed executive team with clear operational accountability, fostering a culture of autonomy and a long-term collective leadership structure.

Execute a funded AI transformation roadmap to model, standardize, and automate core delivery workflows, unlocking operating leverage to scale revenue ahead of the cost base.

Formalize a governance system that integrates clear leadership accountability with disciplined business oversight, underpinned by standardized scorecards and delivery frameworks to ensure operational excellence and strategic execution.

Implement a dynamic resource management model that aligns to clear services scopes, balances agile client delivery with team capacity, and maximizes utilization and productivity through input tracking while sustainably managing team wellbeing.

Develop a real time financial analytics framework that connects operational data with revenue, margin, and cost drivers to support accurate forecasting and drive organizational clarity and accountability.

Develop an integrated client intelligence foundation that centralizes financial data, commercial indicators, consumer sentiment, and industry insights to create a reliable internal source of truth that supports transparent, proactive reporting and better decision making.

Implement progressive pricing to align agency reward with client value in order to maximize client LTV through longer term partnership contracts.