Pilothouse | Podcast

Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 19, 2020

We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon.At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻

Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

SuperCoffee's Jim DiCicco $80M CPG Business

June 10, 2020

Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.

💎10 Million Diamonds: Scaling a Luxury Brand 10X

May 28, 2020

We talk with current Pilothouse client JBW to uncover their story of scale and reveal the tactics and strategies we've worked together to enact.

Advanced Lead Generation in 2020

May 26, 2020

We chat about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment.

Kickstarter For Jeans - Duer Denim

May 21, 2020

This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.

First Person Explainer Videos And More

May 18, 2020

In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.

Influencer Collabs at SCALE With PureLei's John Hagan

May 15, 2020

PureLei's John Hagan discusses influencer marketing at scale, one of the most powerful strategies for ecommerce brands.

Fix CREATIVE BURNOUT on Facebook Ads

May 12, 2020

We share our experience with Facebook's Power 5, as well as Pilothouse internal creative processes. We also discuss how to build purposeful, angle driven creatives and integrate them within your campaigns for launch.

How To Get 175k TRUE Followers

May 8, 2020

Learn about growing an organic following of over 175K TRUE followers. We also talk about the mindset of success, University vs online education, and a redefinition of the term "GURU".

The "It's True" Ad Copy Hook

May 1, 2020

We share account-wide statistics on Jordan Menard's "It's True!" as well as Van Oakes "Facts...". We also discuss the finer points of our Vessi Footwear purchases. Plus, Jobs to Be Done!

The Power of Giveback Marketing - Vessi Footwear

April 28, 2020

Learn about how to turn your customers into a true community and lower your CAC by 90%! Get serious insight into Kickstarter, JV factory deals, and how to scale YouTube's integrations for brands.

Testing Insta Page vs To The Product Description Page Directly

April 24, 2020

We share raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast, as well as testing Insta Page vs to the Product description page direct.

Email Marketing Hacks with Crossnet

April 21, 2020

Learn how 3 friends invented a new sport, prototyped, marketed, and scaled Crossnet to ten figures in two years.

Traffic Is On Sale! Learn How To Ride This Wave!

April 17, 2020

We discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand!

What to do when a client says "Hit the Gas"!

April 13, 2020

This episode we discuss how to prepare for scaling, with a checklist of things you have to have ready before you start. We talk about building quizzes in messenger, update on polls and lifetime budgets!

Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box

April 8, 2020

Vin McCauley (SmoothieBox) and Josh Elizetxe (Snow Teeth Whitening) provide some awesome wisdom about these two key topics.

Drop Your CPAs 20% - 50% With This Hack

April 7, 2020

This week we discuss how changing our campaign budgets to Lifetime vs Daily, actually lowered our CPA by 30%. We discuss why we think this tactic works and how to keep it rolling day after day.

How To Advertise During A Global Pandemic

March 26, 2020

We discuss the angles that are working right now, how to position your brand during this time of low-cost traffic and high anxiety, compressing the customer journey with campaign structure changes, and lots more!

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