Pilothouse | Podcast

Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17, 2020

This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

What Does the "Head of Growth' Do Anyway? with Hydrant's Margaret Fortner

September 9, 2020

Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner.

Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3, 2020

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand with a killer Ambassador program.‍ Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!‍ With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community.

Seven Figure First Year: Building a Category Busting Bar in Public

August 27, 2020

Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. ‍With product names like “Fudge Yeah,” and “Bust a Peanut”, Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021.

Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

August 20, 2020

This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.

Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel

August 13, 2020

This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq.

DTC's Most Intimate Connection - JustWears, Alex Walsh

August 6, 2020

In this cast Alex gives a masterclass on DTC core principles, while Pilothouse team members Raven Dixon and Liam Robinson go deep on some of the copy and content marketing tactics that have helped them grow 5X in the last year.

Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman

July 28, 2020

This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entreprenuer. 1) How to truly differentiate within your niche? 2) How to structure your highest level strategy in a way that auto-manages your team? Bonus: How Microbe might just be able to save the bees.

Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One

July 24, 2020

It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency.

$5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja

July 21, 2020

In this cast we talk about how to get the most mileage from Google Shopping with your bidding strategies, how to find and aquire organic affiliate content sites, how YouTube is blowing up for men's accessories, and most importantly, how to install an Entrepreneur Operating System (EOS) extract yourself from the day to day grind of your business.

DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai

July 16, 2020

This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl.

Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11)

July 10, 2020

Today we dove deep with Pilothouse's Julien on email for ecommerce AND lead gen, with in-house lead gen expert Brett Turner

“I Want To Be Your Milkman” - Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin

July 7, 2020

Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens up about exactly how to use 3rd party publicity like Shark Tank in your funnels to create engagement GOLD and big increases in AOV, EPC, and LTV.

🐉 How To Train Your Facebook: Charley Tichenor the Algo Whisperer (AKNF #10)

July 3, 2020

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"

June 29, 2020

💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse where we talkeded with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱

Amplify Your Voice and Increase Your Sales With Third Party Brands

June 26, 2020

Last week Pilothouse CEO Dave Steele joined up with Digital Startup: Ecommerce Disruptors to share some of the advanced methods Pilothouse is using to drive incremental sales for our clients.

Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 19, 2020

We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon. At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻

Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

SuperCoffee's Jim DiCicco $80M CPG Business

June 10, 2020

Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.

💎10 Million Diamonds: Scaling a Luxury Brand 10X

May 28, 2020

We talk with current Pilothouse client JBW to uncover their story of scale and reveal the tactics and strategies we've worked together to enact.

Advanced Lead Generation in 2020

May 26, 2020

We chat about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment.

Kickstarter For Jeans - Duer Denim

May 21, 2020

This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.

First Person Explainer Videos And More

May 18, 2020

In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.

Influencer Collabs at SCALE With PureLei's John Hagan

May 15, 2020

PureLei's John Hagan discusses influencer marketing at scale, one of the most powerful strategies for ecommerce brands.

Fix CREATIVE BURNOUT on Facebook Ads

May 12, 2020

We share our experience with Facebook's Power 5, as well as Pilothouse internal creative processes. We also discuss how to build purposeful, angle driven creatives and integrate them within your campaigns for launch.

How To Get 175k TRUE Followers

May 8, 2020

Learn about growing an organic following of over 175K TRUE followers. We also talk about the mindset of success, University vs online education, and a redefinition of the term "GURU".

The "It's True" Ad Copy Hook

May 1, 2020

We share account-wide statistics on Jordan Menard's "It's True!" as well as Van Oakes "Facts...". We also discuss the finer points of our Vessi Footwear purchases. Plus, Jobs to Be Done!

The Power of Giveback Marketing - Vessi Footwear

April 28, 2020

Learn about how to turn your customers into a true community and lower your CAC by 90%! Get serious insight into Kickstarter, JV factory deals, and how to scale YouTube's integrations for brands.

Testing Insta Page vs To The Product Description Page Directly

April 24, 2020

We share raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast, as well as testing Insta Page vs to the Product description page direct.

Email Marketing Hacks with Crossnet

April 21, 2020

Learn how 3 friends invented a new sport, prototyped, marketed, and scaled Crossnet to ten figures in two years.

Traffic Is On Sale! Learn How To Ride This Wave!

April 17, 2020

We discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand!

What to do when a client says "Hit the Gas"!

April 13, 2020

This episode we discuss how to prepare for scaling, with a checklist of things you have to have ready before you start. We talk about building quizzes in messenger, update on polls and lifetime budgets!

Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box

April 8, 2020

Vin McCauley (SmoothieBox) and Josh Elizetxe (Snow Teeth Whitening) provide some awesome wisdom about these two key topics.

Drop Your CPAs 20% - 50% With This Hack

April 7, 2020

This week we discuss how changing our campaign budgets to Lifetime vs Daily, actually lowered our CPA by 30%. We discuss why we think this tactic works and how to keep it rolling day after day.

How To Advertise During A Global Pandemic

March 26, 2020

We discuss the angles that are working right now, how to position your brand during this time of low-cost traffic and high anxiety, compressing the customer journey with campaign structure changes, and lots more!

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