The Power of Pinterest with Pins 4 Profit's Lindsay Shearer
December 15, 2020
📌 Pin Ads 4 the Win! 📌
With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.
Here’s a snapshot of what we’re seeing:
✅ 83% of people on Pinterest have made a purchase ✅ 700M Users & growing on the platform ✅ $100K + the average household income of a :us: Pinterest user ✅ Crazy :arrow_up: ROAS opportunities on TOF & Retargeting ✅ Super :arrow_down: CPMs $.50-$2.50 ✅ Maturing algorithm
In the midst of the:
❌ volatility in both the world & consumer buying behavior ❌ unpredictability of almost all ad platforms ❌ account shut downs ❌ radically changing cross channel ad landscapes
How are you filling your funnels?
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌 Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!
Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.
It’s time to expand your traffic sources!
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.
Explore our thoughts on advertising, media-buying, marketing, etc.
Super Growth on Instagram with Victory Front Media’s Dain Walker
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This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content.