The Pilot Episode

March 26, 2020

How to Steer Your Marketing Ship in a Global Pandemic

What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times?

If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!Check out the timestamps below to jump to the most relevant sections.

00:00 - 02:24 - What’s new with Eric

04:00 - 04:40 - Panel introductions

04:41 - 06:00 - What is a Pilothouse?

06:05 - 07:50 - Agency growth in a crisis

07:51 - 09:24 - Client and team alignment in the new reality

09:25 - 11:23 - Adapt or die

11:24 - 13:23 - Proactive, transparent communication

14:12 - 15:13 - Read and react 24/7

15:20 - 16:47 - Surprising client wins

16:50 - 23:27 - Customer journey compression campaign structure

23:28 - 25:30 - Promoting luxury goods in a low spend economy

26:08 - 28:50 - Three angle approaches to consider for your brand

30:05 - 31:50 - The return of Desktop traffic!

31:52 - 32:50 - Lead costs reduced by 60% due to lower traffic costs

32:52 - 36:18 - Lead generation in a downturn (cherish your list)

36:20 - 44:30 - Art and science of angles -The Big Fat Juicy Steak

44:31 - 47:40 - FB compliance and ad approvals in a pandemic

47:40 - 52:37 - To discount or not? (distancing deals and FTW)

52:40 - 53:55 - Stocking up? Hoarding? Now’s the time to bundle!

53:57 - 56:18 - Marketers helping local SMB (FB Groups Idea)

56:50 - 57:40 - The Culture Code (and the power of beer)

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