What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times?
If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!Check out the timestamps below to jump to the most relevant sections.
00:00 - 02:24 - What’s new with Eric
04:00 - 04:40 - Panel introductions
04:41 - 06:00 - What is a Pilothouse?
06:05 - 07:50 - Agency growth in a crisis
07:51 - 09:24 - Client and team alignment in the new reality
11:24 - 13:23 - Proactive, transparent communication
14:12 - 15:13 - Read and react 24/7
15:20 - 16:47 - Surprising client wins
16:50 - 23:27 - Customer journey compression campaign structure
23:28 - 25:30 - Promoting luxury goods in a low spend economy
26:08 - 28:50 - Three angle approaches to consider for your brand
30:05 - 31:50 - The return of Desktop traffic!
31:52 - 32:50 - Lead costs reduced by 60% due to lower traffic costs
32:52 - 36:18 - Lead generation in a downturn (cherish your list)
36:20 - 44:30 - Art and science of angles -The Big Fat Juicy Steak
44:31 - 47:40 - FB compliance and ad approvals in a pandemic
47:40 - 52:37 - To discount or not? (distancing deals and FTW)
52:40 - 53:55 - Stocking up? Hoarding? Now’s the time to bundle!
53:57 - 56:18 - Marketers helping local SMB (FB Groups Idea)
You provide the product and the vision. We provide the growth team for full-funnel digital marketing.
CONTACT USExplore our thoughts on advertising, media-buying, marketing, etc.
We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner.
On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.
Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.