How To Advertise During A Global Pandemic

March 26, 2020

How to Steer Your Marketing Ship in a Global Pandemic

What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times?

If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!Check out the timestamps below to jump to the most relevant sections.

00:00 - 02:24 - What’s new with Eric

04:00 - 04:40 - Panel introductions

04:41 - 06:00 - What is a Pilothouse?

06:05 - 07:50 - Agency growth in a crisis

07:51 - 09:24 - Client and team alignment in the new reality

09:25 - 11:23 - Adapt or die

11:24 - 13:23 - Proactive, transparent communication

14:12 - 15:13 - Read and react 24/7

15:20 - 16:47 - Surprising client wins

16:50 - 23:27 - Customer journey compression campaign structure

23:28 - 25:30 - Promoting luxury goods in a low spend economy

26:08 - 28:50 - Three angle approaches to consider for your brand

30:05 - 31:50 - The return of Desktop traffic!

31:52 - 32:50 - Lead costs reduced by 60% due to lower traffic costs

32:52 - 36:18 - Lead generation in a downturn (cherish your list)

36:20 - 44:30 - Art and science of angles -The Big Fat Juicy Steak

44:31 - 47:40 - FB compliance and ad approvals in a pandemic

47:40 - 52:37 - To discount or not? (distancing deals and FTW)

52:40 - 53:55 - Stocking up? Hoarding? Now’s the time to bundle!

53:57 - 56:18 - Marketers helping local SMB (FB Groups Idea)

56:50 - 57:40 - The Culture Code (and the power of beer)

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

CONTACT US

More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 19, 2020

We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon.At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻

Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

SuperCoffee's Jim DiCicco $80M CPG Business

June 10, 2020

Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.