How to Steer Your Marketing Ship in a Global Pandemic
What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times?
If you're a brand or a media buyer looking for guidance, then check out this value-packed call where we discuss the angles that are working right now, how position your brand during this time of low cost traffic and high anxiety, compressing the customer journey with campaign structure changes and lots more!Check out the timestamps below to jump to the most relevant sections.
31:52 - 32:50 - Lead costs reduced by 60% due to lower traffic costs
32:52 - 36:18 - Lead generation in a downturn (cherish your list)
36:20 - 44:30 - Art and science of angles -The Big Fat Juicy Steak
44:31 - 47:40 - FB compliance and ad approvals in a pandemic
47:40 - 52:37 - To discount or not? (distancing deals and FTW)
52:40 - 53:55 - Stocking up? Hoarding? Now’s the time to bundle!
53:57 - 56:18 - Marketers helping local SMB (FB Groups Idea)
56:50 - 57:40 - The Culture Code (and the power of beer)
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.
In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.