Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 19, 2020

Today on Hot Seat we sat down with iWon Organics founder Mark Samuel.  

His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest.

We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon.At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻

We Covered

- Intro to iWon Organics (300% Growth)

- Mark Samuel's Story building a snacking empire

- How do you Synthesize a Snack? (Get your ASS KICKED)

- Did iWon use a food scientist? No - trial and error and working with copackers

- Inch wide mile deep again! Mark talks about how much you get your ass kicked as a successful entrepreneur

- What’s iWon’s biggest win? They’re AROUND, and making small wins every day.

- What to be most careful about? - CASH FLOW- Repackaging fuckup (But doesn’t matter when you bank small wins every day)

- LinkedIn Ninjitsu

- Done with Facebook, but makes a post being your self. Off the cuff, that minute.

- Does LinkedIn work for B2B retail marketing?

- Snacking psychology and changing behavior with Dave Steele

- Mark’s psychology for getting snacks on shelves- Pilothouse’s angle suggestion for pre-sale content for iWon

- iWon’s trajectory throughout Covid

- iWon’s experience with DTC advertising - very new

- iWon’s Organic Amazon Strategy (variety pack is KEY - Adding bigger bag too)

- You can get as many customers as you want if you’re willing to pay- 40% return purchaser rate on Amazon for iWon

- Mark rips into KETO and we talk about latching onto food trends

- iWon’s ORGANICALLY built influencer ecosystem, built on great product and authenticity

- Where would Mark put a $50K grant right now? Trials and promotion...maybe DTC.

- Free Trial idea for iWon

- What’s your favorite Flavor? Korean BBQ followed by Eric’s Korean BBQ chip rant

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.


More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Ops for the Win, with Brenda Mendez

November 17, 2020

Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist.

🔑 Keys to Agency Growth with the Pilothouse Principals

November 14, 2020

For this week's All Killer No Filler, we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-synch while growing from 16 employees 74 during eight months.

Pushing Past $100M With Josh Elizetxe

November 11, 2020

As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.