SEVEN Figures WITHOUT Instagram or Facebook: Molly Borman, JustNips
October 22, 2020
🤗 Hey y'all!
This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out.
As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all?
Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fastest growing breast cancer nipple accessory on the market, and author of The Instagram Iceberg, a #1 New Release on Amazon.
After Instagram’s restrictive policies resulted in Just Nips being removed from the platform, Molly pivoted to a social media free strategy and is pioneering what she calls “The Iceberg.”
The Iceberg is everything other than social media that goes on under the surface to make your business grow.
Molly’s path found her scaling her company with attention to detail, word of mouth, PR, community and more.
Listen for Molly’s “marketing epiphany” and other impactful insights in the pod:
📦 The power of word of mouth, grassroots community building, and the shift to hyper-locality 📦 The necessity of authenticity and storytelling and how to sell your story to the press 📦 Why dumping your money into Facebook ads (blindly) is never the answer 📦 Experiences of a first-time founder, and a temperature check on the entrepreneurial climate
Listen to the full pod for Molly’s Just Nips journey, along with her titillating takes, tips, and refreshing approach to socials.
✅ Subscribe: https://directotoconsumer.co
✅ Listen: https://anchor.fm/dtcpodcast
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.
Explore our thoughts on advertising, media-buying, marketing, etc.
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