It's true...
testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels.
Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
Today we answer the questions:
🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating
🔵What goes into project management when you’re testing so many things?
🔵What CRO metrics are your biggest levers in this process?
🔵What level of resolution is possible and optimal when it comes to CRO data
🔵What is Rubix and How Does it Change the Game for Tracking FunnelsGet us in your ears 👂🏼https://anchor.fm/dtcpilothouse
You provide the product and the vision. We provide the growth team for full-funnel digital marketing.
CONTACT USExplore our thoughts on advertising, media-buying, marketing, etc.
This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content.
