It's true...
testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels.
Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
Today we answer the questions:
🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating
🔵What goes into project management when you’re testing so many things?
🔵What CRO metrics are your biggest levers in this process?
🔵What level of resolution is possible and optimal when it comes to CRO data
🔵What is Rubix and How Does it Change the Game for Tracking FunnelsGet us in your ears 👂🏼https://anchor.fm/dtcpilothouse
You provide the product and the vision. We provide the growth team for full-funnel digital marketing.
CONTACT USExplore our thoughts on advertising, media-buying, marketing, etc.
We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner.
On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.
Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.