Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...

testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels.

Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

Today we answer the questions:

🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating

🔵What goes into project management when you’re testing so many things?

🔵What CRO metrics are your biggest levers in this process?

🔵What level of resolution is possible and optimal when it comes to CRO data

🔵What is Rubix and How Does it Change the Game for Tracking FunnelsGet us in your ears 👂🏼https://anchor.fm/dtcpilothouse

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Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

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