Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...

testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels.

Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

Today we answer the questions:

🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating

🔵What goes into project management when you’re testing so many things?

🔵What CRO metrics are your biggest levers in this process?

🔵What level of resolution is possible and optimal when it comes to CRO data

🔵What is Rubix and How Does it Change the Game for Tracking FunnelsGet us in your ears 👂🏼https://anchor.fm/dtcpilothouse

Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

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You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

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