Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One

July 24, 2020

It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency.

📦 Tai Lopez is buying Pier One Imports

📦 Sketchy store closing ads

📦 Boomer Businesses

📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering)

📦 DCT (Dynamic Creative) built more for scaling than testing

‍

✍🏻For these insights and more, subscribe to our newsletter: directtoconsumer.co

‍

👂🏼Get us in your ears: anchor.fm/dtcpodcast

Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Super Growth on Instagram with Victory Front Media’s Dain Walker

February 17, 2021

This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content.

All Killer No Filler: Presell Pages Every Damn Time (Copy Edition)

February 13, 2021

This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!

Supercharging Your Growth with Super Coffee’s Ben Knox

February 8, 2021

This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.