Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One

July 24, 2020

It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency.

📦 Tai Lopez is buying Pier One Imports

📦 Sketchy store closing ads

📦 Boomer Businesses

📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering)

📦 DCT (Dynamic Creative) built more for scaling than testing

‍

✍🏻For these insights and more, subscribe to our newsletter: directtoconsumer.co

‍

👂🏼Get us in your ears: anchor.fm/dtcpodcast

Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17, 2020

This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

What Does the "Head of Growth' Do Anyway? with Hydrant's Margaret Fortner

September 9, 2020

Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner.

Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3, 2020

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand with a killer Ambassador program.‍ Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!‍ With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community.