Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist.
This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business.
She’s basically business Mary Poppins. She wants to set up your business for success - so much so that you don’t need her anymore. Maybe a business Ghostbuster? 👻🚫
(...we’ll work on our analogy.)
Here are the key strategy takeaways from our podcast you can try on your own ops stack.
Strong foundations start with operations and systems. Brenda’s rule of thumb? Anyone should walk in the door and immediately understand how your system works and why it’s in place. No guessing games. Only clarity.
3 Pillars for Growth
Whether you’re growing a product, persona or service, Brenda uses this three-pillar framework to develop and elevate brands.
Brand Equity - think about what you need to create from a brand perspective - obtain IP’s, IG handles, domains - everything you need for a seamless brand appearance across platforms.
Community - investigate your customer journey seeking out any lost opportunities to convert. How are you talking to your customers? What rewards/loyalty program do you have in place? What is your follow up process? How are you retaining their business? Be customer-centric in all things and develop an experience that will emotionally evoke the customer.
Associations - who do customers associate with your business? Whether pursuing influencer campaigns or retail opportunities - consider how your brand pairs with the brand you’re partnering with and whether or not this partnership maintains your brand’s integrity.
Creating and scaling a DTC business is a major undertaking that requires serious mental stamina. Prioritizing your mental health is a must. Here are some tools Brenda employs (based on personal experience with burnout after a significant push when taking Snow to retail) Self Audit - Understand where you’re going and why. If you don’t have discipline and control as to where you want to take your company, it will grow into an unwieldy beast. You need to hone in on why you’re doing it, where you’re going, and how to prioritize your needs and values.
5 Non-Negotiables - Articulate five non-negotiables for your mental health, and book time for them in your calendar. Is it yoga? Going for a run? Facetime-ing your Mum? Make things that fill your cup non-negotiable to preserve your mental and emotional health.
Communication Waterfall - As a founder, you only have so much bandwidth - preserve it! Brenda recommends setting up a system of stops and boundaries that empower your team to seek answers themselves before bringing it to your desk (Have you checked the google drive? Have you brought this to your manager? Have you googled it?).
Listen to the full pod for more, including how not to be a bottleneck, how to best activate different influencer tiers, and why rebrands aren’t as scary as they sound.
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.
🔑 Keys to Agency Growth with the Pilothouse Principals
November 14, 2020
For this week's All Killer No Filler, we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-synch while growing from 16 employees 74 during eight months.
As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.