Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

August 20, 2020

This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.

Some of the ear-nuggets you’ll find in this interview include:

📦How to maximize the lifetime value of a customer at each step of the funnel

📦 How to build a team that will crush your competitors

📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth)

📦 What Tom considers to be the most important entrepreneurial skill

📦The “Simple Exponential Math” to increase your bottom line by 50%

Speaking of the bottom line, our favorite quote from Tom was this:

“I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.”

📺 Watch Now: From Napkin Sketch to $100,000,000 in sales with Keranique's Tom Shipley

And don’t forget to subscribe to the podcast.

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