🐉 How To Train Your Facebook: Charley Tichenor the Algo Whisperer (AKNF #10)

July 3, 2020

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.

His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.


We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.


Other Topics that we covered include:

- Charley T's interesting/impressive origin story

- What the Facebook Newsfeed REALLY is and what that means

- How to drive engagement without asking for it

- Why Facebook Lives and Organic Posting are a MUST DO

- Why you should always delete low engagement posts

- How to train the algo to make sure no learning is wasted

- Which automated rules are MUST HAVES

- Facebook Advertisers' impact on the world

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