Vessi Footwear Co-Founder Tony Yu tells us how to turn Customers to Community, Help the World, and Lower Your CaC by 90% While Growing 3X in a 60% Down Industry
🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT: If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D
This week on Hot Seat episode #3, we talk about how Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x ROAS) through choose what you pay campaigns), Kickstarter, YouYube Integrations and LOTS more. Reviewing this cast I have to give my head a shake. The sheer amount of knowledge and value dropped by Tony Yu here is astounding.
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.
In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.