Email Marketing Hacks with Crossnet

April 21, 2020

How to turn $5K into $150K with Email Marketing in 3 Months with Crossnet cofounder and CRO Chris Meade

Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.

Here are some juicy notes from this week's Hot Seat #2 podcast:

  • 🥾 Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
  • 🛒 Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
  • 📩 Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.
  • 🏋🏻 See someone working out on a balcony for the first time ever on the Hot Seat!

02:20 - Origin of Crossnet

04:45 - The Design and Rules of Crossnet

05:20 - Prototyping a Novel Product

06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target

09:30 - Chris' Entrepreneurial Journey

10:30 - How to Bootstrap your product from  minimum shipments - 22K orders a pop

13:15 - Who's buying your product, and who's the end consumer (are they the same?)

14:30 - Premium Products vs Quality Products (expectations)

15:50 - Visual Grassroots marketing and Customer education

18:05 - Crossnet Email Marketing Strategy ($3k - $150K)

20:00 - Wheelio when it works

20:48 - Video creative strategy (Budget video works!)

22:45 - Crossnet and COVID performance

25:30 - How to reach the moms who actually buy your product

26:15 - Online vs Offline breakdown for Crossnet

28:00 - Breakdown of Traffic sources for Crossnet + content marketing

29:50 - Importance of a unified voice for brand copy

0:40 - One area to improve more: email still

31:25 - $100K Grant - Use it to build a Podcast!

32:55 - Eric's Advice on starting a podcast

4:27 - How Crossnet does FB Ads

35:15 - Crossnet and SMS

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.


More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Super Growth on Instagram with Victory Front Media’s Dain Walker

February 17, 2021

This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content.

All Killer No Filler: Presell Pages Every Damn Time (Copy Edition)

February 13, 2021

This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!

Supercharging Your Growth with Super Coffee’s Ben Knox

February 8, 2021

This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.