Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.
Here are some juicy notes from this week's Hot Seat #2 podcast:
02:20 - Origin of Crossnet
04:45 - The Design and Rules of Crossnet
05:20 - Prototyping a Novel Product
06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target
09:30 - Chris' Entrepreneurial Journey
10:30 - How to Bootstrap your product from minimum shipments - 22K orders a pop
13:15 - Who's buying your product, and who's the end consumer (are they the same?)
14:30 - Premium Products vs Quality Products (expectations)
15:50 - Visual Grassroots marketing and Customer education
18:05 - Crossnet Email Marketing Strategy ($3k - $150K)
20:00 - Wheelio when it works
20:48 - Video creative strategy (Budget video works!)
22:45 - Crossnet and COVID performance
25:30 - How to reach the moms who actually buy your product
26:15 - Online vs Offline breakdown for Crossnet
28:00 - Breakdown of Traffic sources for Crossnet + content marketing
29:50 - Importance of a unified voice for brand copy
0:40 - One area to improve more: email still
31:25 - $100K Grant - Use it to build a Podcast!
32:55 - Eric's Advice on starting a podcast
4:27 - How Crossnet does FB Ads
35:15 - Crossnet and SMS
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