Email Marketing Hacks with Crossnet

April 21, 2020

How to turn $5K into $150K with Email Marketing in 3 Months with Crossnet cofounder and CRO Chris Meade

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Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.

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Here are some juicy notes from this week's Hot Seat #2 podcast:

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🥾 Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
🛒 Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
📩 Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.
🏋🏻 See someone working out on a balcony for the first time ever on the Hot Seat!

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‍02:20 - Origin of Crossnet

‍04:45 - The Design and Rules of Crossnet

‍05:20 - Prototyping a Novel Product

‍06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target

‍09:30 - Chris' Entrepreneurial Journey

‍10:30 - How to Bootstrap your product from minimum shipments - 22K orders a pop

‍13:15 - Who's buying your product, and who's the end consumer (are they the same?)

‍14:30 - Premium Products vs Quality Products (expectations)

‍15:50 - Visual Grassroots marketing and Customer education

‍18:05 - Crossnet Email Marketing Strategy ($3k - $150K)

‍20:00 - Wheelio when it works

‍20:48 - Video creative strategy (Budget video works!)

‍22:45 - Crossnet and COVID performance

‍25:30 - How to reach the moms who actually buy your product

‍26:15 - Online vs Offline breakdown for Crossnet

‍28:00 - Breakdown of Traffic sources for Crossnet + content marketing

‍29:50 - Importance of a unified voice for brand copy‍

0:40 - One area to improve more: email still

31:25 - $100K Grant - Use it to build a Podcast!

‍32:55 - Eric's Advice on starting a podcast‍

4:27 - How Crossnet does FB Ads

‍35:15 - Crossnet and SMS

Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

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