DTC's Most Intimate Connection - JustWears, Alex Walsh

August 6, 2020

🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑

The DTC movement sometimes feels like a religion, or even a cult (a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving. At its core, DTC is about connection and about how, by going direct, you can create a new kind of customer relationship that's more personal, dynamic and valuable long term.

Alex Walsh Cofounder/CFO of JustWears is the PERFECT person to chat with about why DTC is such a big deal, and HOW to build a a brand with intimate connections in mind.

In this cast Alex gives a masterclass on DTC core principles, while Pilothouse team members Raven Dixon and Liam Robinson go deep on some of the copy and content marketing tactics that have helped them grow 5X in the last year.

In this cast you'll find:

📦 The JustWears story

📦 What does DTC really mean?

📦 Alex's advice on Kickstarter

📦 Overview of Underwear - Afterthought product for Big Brands

📦 Establishing Brand voice with Humor

📦 How to clear the content bottleneck and keep your feeds fed

📦 Why Alex still replies to comments on his ads

📦 Dragons' Den Experience (and how to leverage it in ads)

📦 How to let success pull you rather than pushing so hard For breakdowns of these casts and lots more subscribe: directtoconsumer.coListen: anchor.fm/dtcpodcast

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

CONTACT US

More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Ops for the Win, with Brenda Mendez

November 17, 2020

Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist.

🔑 Keys to Agency Growth with the Pilothouse Principals

November 14, 2020

For this week's All Killer No Filler, we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-synch while growing from 16 employees 74 during eight months.

Pushing Past $100M With Josh Elizetxe

November 11, 2020

As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.