Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11)

July 10, 2020

A wise meme once said 💁🏻♂️ "It's Free Real Estate.

"I don't think they were talking about email marketing, but they could have been.

Pilothouse has been building our email marketing team, sniping expert Julien Normand to lead the charge earlier this year.

We're now trailblazing with several of our brands on the ecommerce and lead generation side.

Today we dove deep with Pilothouse's Julien on email for ecommerce AND lead gen, with in-house lead gen expert Brett Turner

Today we covered topics such as:

📧Julien’s basic ecom email philosophy strategy

📧Building education into your email flow 30-40% promo 60-40% educational

📧We see brands using soft CTA to just get the emai

l📧It’s ok to give an offer right away in email, but the focus should be building trust and

📧Which ESPs are preferred (different on Ecom and Lead Gen)

📧Multi-touch point email campaign for lead gen example. Touch points increase conversion!

📧HTML vs Plain Text in Email

📧Headlines for Open Rate vs Click Rate (Does Clickbait work?)

📧Julien talks about headlines and open rates

📧Email marketing segmentation - How much is enough?

📧Post purchase flow for best LTV

📧Where and how to use emojis for best results

📧Julien’s final words on Email marketing “Do Better!” (*stinger potential)

📧Sunset Flows, or manual list scrubs are a must!

Get DTC in your ears 👂🏼https://anchor.fm/dtcpilothouse

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.

CONTACT US

More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17, 2020

This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

What Does the "Head of Growth' Do Anyway? with Hydrant's Margaret Fortner

September 9, 2020

Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner.

Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3, 2020

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand with a killer Ambassador program.‍ Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!‍ With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community.