All Killer No Filler: Will iOS14 wreck your Facebook Ads campaigns? (GAME-CHANGING RULES INBOUND)

January 9, 2021

On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.

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This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools.

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You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change.

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Listen to the pod for:

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📦 A breakdown of wtf’s happening with iOS14

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📦 Facebook and Google’s response to the imminent change

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📦 How does this compare to GDPR?

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📦 What this change will look like for UX

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📦 The role of agencies in this turbulent time

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📦 Predictions for the future and how businesses will adapt

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Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

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