All Killer No Filler: Presell Pages Every Damn Time (Copy Edition)

February 13, 2021

This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!

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A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible.

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Pilothouse copywriters extraordinaire Alora Bossy and Brad Knell are here to break down exactly what you need to do to ace your presell page copy.

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Inside this pod, you'll find:

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📦 How to engage your audience by creating a strong avatar

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📦 A gentle reminder that your copy doesn't need to be a literary masterpiece

📦 Why research and customer reviews are your best friend when it comes to presell page copy

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📦 Helpful copy formulas to help strategize your messaging

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Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-26.

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Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

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