Advanced Lead Generation in 2020

May 26, 2020

Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)

In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what E-commerce entrepreneurs can learn from lead generators and vice versa.

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‣ What's Working with Lead Gen in 2020

‣ Benefits from Lockdown for Lead Generation

‣ How has Lead Generation Evolved in the last 5 years

‣ Optimium form length (push the info onto the phone)

‣ multi-touch marketing for lead gen (incorporating SMS + Push)

‣ Lead Generation Ad Content (What Works?)

‣ Which Niches are Popping for Lead Gen?

‣ Automation and aggregation in the Lead Gen space

‣ Telemedicine Client with multiple Touchpoints

‣ Server to Serve Tracking - Benefits, what it enables, how to set it up

‣ Main takeaways: Smarter customers and more automated middlemen

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Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

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