All Killer, No Filler #6

May 12, 2020

All Killer, No Filler #6 - Fix CREATIVE BURNOUT on Facebook Ads

What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? 🚀🔪

That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kyle Hitchcox and myself for a round table discussion on:

  1. The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative
  2. The Pilothouse Creative process (and the importance of aligned incentives on the creative team)
  3. How to create purposeful, angle driven creative
  4. How build creatives and campaigns for launch (and the place for dynamic ads.)
  5. Creative testing at Scale through isolated variables
  6. Restarting a MASSIVE campaign after creative burnout strikes

Let's scale your brand

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.


More Blog Posts

Explore our thoughts on advertising, media-buying, marketing, etc.

Hot Seat #6 - Gary Lenett

May 21, 2020

This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.

All Killer, No Filler #7

May 18, 2020

In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.

Hot Seat #5 - John Hagan

May 15, 2020

PureLei's John Hagan discusses influencer marketing at scale, one of the most powerful strategies for ecommerce brands.