The "It's True" Ad Copy Hook

May 1, 2020

AKNF#5 is LIVE - "It's True" ad copy hook + Vessi Shoes + Jobs to Be Done

This week we discuss:

  • 🧔🏻 Nick Shackelford's (actually Jordan Menard's) "It's True" ad copy hook and our experiment testing it across most of our clients campaigns
  • 👟 We bought Vessi shoes and this happened (experiential marketing)
  • 🛠 Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think/talk about all our products
  • 🍫 Rogers Chocolate, Accountants and the big Covid Pivot Winners

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