This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊
0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave)
2:50 - Double, or Triple your Budgets yesterday!
4:00 - Exodus of certain traffic vertical advertisers (travel + + ) means inventory is on sale
4:40 - ROAS vs Volume in these BOOM times (invest now at a discount)
6:00 - Email Story telling and education tactics from Chris Meade and CROSSNET
7:28 - Lifetime Budgets still CRUSHING (are you switched over yet??)
9:00 - Control campaign overlap with FB Experiences, Facebook's native testing platform
11:35 - Pre Sales Magic - Use presales page to align your angles fully (shout out to the master, Mohamed Ali Aguel!)
14:12 - Advertisers and Ideas we LOVE:- Novel ideas- Brands reinventing themselves- Info Product Deluge (The GURUS are coming - DIY and Hair Dye is the new TP
18:25 - Is this the new normal for Ecommerce? What happens when the economy rebounds?
20:15 - 🍷Are you drinking more or less? Box wine vs Bottle?
21:35 - Shoutout to Moez Ali's new podcast "Exit Strategy"
You provide the product and the vision. We provide the growth team for full-funnel digital marketing.
CONTACT USExplore our thoughts on advertising, media-buying, marketing, etc.
We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon.At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻
It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.
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