🔪🚀AKNF: 28-Days Later, Conversion API, SnapChat and BFCM Prep

October 3, 2020

Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020.

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In this 30 minute value rocket, we cover:

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📦 UGC Mashup mechanics (thumbnails, captions, and workflows

📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads)

📦 Limitations of Server to Server + Conversion API + Shopify

📦 BFCM Preparations! Roadmapping offers and Strategy!

📦 Top of funnel strategies on SnapChat (Unlock your conversion events!)

📦 Black Friday goes 100% Online, what will it mean?

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✅ Subscribe: https://directtoconsumer.co

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✅ Listen: https://anchor.fm/dtcpodcast

Eric Dyck

Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.

eric@pilothouse.co

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