🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact.
Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans.
In an accessories market decimated by Covid, and 40% down over all, JBW has continued to scale with its direct to consumer marketing program built as a near perfect partnership between JBW and Pilothouse.
Today we dive deep on the importance of deep product roots, influencer whitelisting, and in-house creative. We also showcase what an ideal client/agency relationship looks like. By bringing in lead buyer Nate Vankoughnet and creative director Cam Wind, as well as JBW's Head of Growth Frank Alfaro III, we give a complete breakdown of the strategies that have had the most impact.
18:19 - JBW a perfect entry to the high end watch market for people who like living loudly and appreciate quality 22:00 - Frank’s creative insights for luxury brands (video and whitelisted influencer campaigns)
Eric Dyck has over a decade of experience in the performance marketing world and has spent the last five building a tight-knit community of high-end media buyers and direct to consumer brands, creating connections and learnings that benefit everyone. With Pilothouse, Eric is leveraging internal learnings about ads, funnels, and traffic sources to help new brands scale their companies with paid traffic strategies.