Explore our thoughts on advertising, media-buying, marketing, etc.
Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens up about exactly how to use 3rd party publicity like Shark Tank in your funnels to create engagement GOLD and big increases in AOV, EPC, and LTV.
💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse where we talkeded with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱
We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon. At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻
Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.
This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.
Learn about growing an organic following of over 175K TRUE followers. We also talk about the mindset of success, University vs online education, and a redefinition of the term "GURU".
Learn about how to turn your customers into a true community and lower your CAC by 90%! Get serious insight into Kickstarter, JV factory deals, and how to scale YouTube's integrations for brands.
Learn how 3 friends invented a new sport, prototyped, marketed, and scaled Crossnet to ten figures in two years.
Vin McCauley (SmoothieBox) and Josh Elizetxe (Snow Teeth Whitening) provide some awesome wisdom about these two key topics.