The Pilothouse Blog

Explore our thoughts on advertising, media-buying, marketing, etc.

“I Want To Be Your Milkman” - Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin

July 7, 2020

Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens up about exactly how to use 3rd party publicity like Shark Tank in your funnels to create engagement GOLD and big increases in AOV, EPC, and LTV.

Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"

June 29, 2020

💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse where we talkeded with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱

Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 19, 2020

We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets 40% rebuy rate in stores and on Amazon. At one point Mark mentions he worries he was being too low energy, but no one watching would think that. He's a powerhouse 💪🏻

SuperCoffee's Jim DiCicco $80M CPG Business

June 10, 2020

Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around the country, building out markets one store at a time. Jim goes deep on what it takes to build a company to this level, touching on fundraising, team culture building, and how to use Shark Tank to fuel your fundraising and your marketing.

Kickstarter For Jeans - Duer Denim

May 21, 2020

This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared.

How To Get 175k TRUE Followers

May 8, 2020

Learn about growing an organic following of over 175K TRUE followers. We also talk about the mindset of success, University vs online education, and a redefinition of the term "GURU".

The Power of Giveback Marketing - Vessi Footwear

April 28, 2020

Learn about how to turn your customers into a true community and lower your CAC by 90%! Get serious insight into Kickstarter, JV factory deals, and how to scale YouTube's integrations for brands.

Email Marketing Hacks with Crossnet

April 21, 2020

Learn how 3 friends invented a new sport, prototyped, marketed, and scaled Crossnet to ten figures in two years.

Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box

April 8, 2020

Vin McCauley (SmoothieBox) and Josh Elizetxe (Snow Teeth Whitening) provide some awesome wisdom about these two key topics.

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