The Pilothouse Blog

Explore our thoughts on advertising, media-buying, marketing, etc.

Super Growth on Instagram with Victory Front Media’s Dain Walker

February 17, 2021

This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content.

Supercharging Your Growth with Super Coffee’s Ben Knox

February 8, 2021

This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.

Sipping the DTC Cocktail with Avec Drinks’ Dee Charlemagne

February 1, 2021

Not even a year old, the pod takes a behind the scenes look at Avec Drinks' early growth and DTC strategy.

Declared Data and Product Matching with Jebbit & Pour Moi

January 26, 2021

We’re chatting with Tom Coburn, the cofounder and CEO of Jebbit, a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare, a DTC challenger brand that utilizes unique climate-smart technology recently named one of the best inventions of 2020 by Time Magazine.

The Brick and Mortar Opportunity with Dylan Carpenter

January 19, 2021

This week on the pod we have Dylan Carpenter, host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media. Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads.

DTC Experience Design with Partner's Jesse Campbell

January 16, 2021

Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice! Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.

Designing eCommerce Experiences with Facebook Shopping’s Design Manager

January 12, 2021

We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner.

DTC+ Workshop: Stand Out With Snapchat

January 5, 2021

Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.

Building a Sneaker Content Empire with Nice Kicks' Matt Halfhill

December 22, 2020

The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

December 15, 2020

Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌 Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!

Neville Medhora: How to Make Content & Copy Stand Out in a "Sea of Same"

December 8, 2020

Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com.

Mission Marketing for Hypergrowth with Tru Earth's Ryan McKenzie

December 1, 2020

This episode features Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth - Canada’s 2nd fastest growing startup.

Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman

November 24, 2020

We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams.‍Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having.

The Evolution of 3PL with Hook Logistics

November 20, 2020

We’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing. We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod.

Ops for the Win, with Brenda Mendez

November 17, 2020

Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist.

Pushing Past $100M With Josh Elizetxe

November 11, 2020

As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions.

Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid

November 6, 2020

Not getting the results you want with your influencer campaigns? We’re here to help!

DTC Principles To Live by With Jason Akatiff

October 29, 2020

How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast..

SEVEN Figures WITHOUT Instagram or Facebook: Molly Borman, JustNips

October 22, 2020

This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out.

Uncorking DTC Potential with Wine Marketing Expert Simon Solis-Cohen

October 15, 2020

In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing.

400% Growth Through Content Iteration with CrossRope Srdjan Popovic

October 8, 2020

For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan.

Crushing SEO without Backlinks with Nick Jordan from ContentDistribition.com

October 1, 2020

Nick Jordan lays out his entire methodolgy in this podcast, screensharing his private tools, giving you a clear picture of how all of it works.

Proving Packaging Performance with Kevin Smith from SmashBrand

September 24, 2020

The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. In this episode, we share packaging tactics to reduce risk, differentiate your brand, and communicate your values to your customers.

Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17, 2020

This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

What Does the "Head of Growth' Do Anyway? with Hydrant's Margaret Fortner

September 9, 2020

Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner.

Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3, 2020

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand with a killer Ambassador program.‍ Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!‍ With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community.

Seven Figure First Year: Building a Category Busting Bar in Public

August 27, 2020

Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. ‍With product names like “Fudge Yeah,” and “Bust a Peanut”, Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021.

Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

August 20, 2020

This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.

Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel

August 13, 2020

This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq.

DTC's Most Intimate Connection - JustWears, Alex Walsh

August 6, 2020

In this cast Alex gives a masterclass on DTC core principles, while Pilothouse team members Raven Dixon and Liam Robinson go deep on some of the copy and content marketing tactics that have helped them grow 5X in the last year.

Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman

July 28, 2020

This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entreprenuer. 1) How to truly differentiate within your niche? 2) How to structure your highest level strategy in a way that auto-manages your team? Bonus: How Microbe might just be able to save the bees.

$5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja

July 21, 2020

In this cast we talk about how to get the most mileage from Google Shopping with your bidding strategies, how to find and aquire organic affiliate content sites, how YouTube is blowing up for men's accessories, and most importantly, how to install an Entrepreneur Operating System (EOS) extract yourself from the day to day grind of your business.

DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai

July 16, 2020

This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl.

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