The Pilothouse Blog

Explore our thoughts on advertising, media-buying, marketing, etc.

Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17, 2020

This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.

What Does the "Head of Growth' Do Anyway? with Hydrant's Margaret Fortner

September 9, 2020

Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner.

Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3, 2020

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand with a killer Ambassador program.‍ Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army!‍ With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community.

Seven Figure First Year: Building a Category Busting Bar in Public

August 27, 2020

Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. ‍With product names like “Fudge Yeah,” and “Bust a Peanut”, Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021.

Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

August 20, 2020

This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.

Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel

August 13, 2020

This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq.

DTC's Most Intimate Connection - JustWears, Alex Walsh

August 6, 2020

In this cast Alex gives a masterclass on DTC core principles, while Pilothouse team members Raven Dixon and Liam Robinson go deep on some of the copy and content marketing tactics that have helped them grow 5X in the last year.

Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman

July 28, 2020

This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entreprenuer. 1) How to truly differentiate within your niche? 2) How to structure your highest level strategy in a way that auto-manages your team? Bonus: How Microbe might just be able to save the bees.

$5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja

July 21, 2020

In this cast we talk about how to get the most mileage from Google Shopping with your bidding strategies, how to find and aquire organic affiliate content sites, how YouTube is blowing up for men's accessories, and most importantly, how to install an Entrepreneur Operating System (EOS) extract yourself from the day to day grind of your business.

DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai

July 16, 2020

This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl.

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