The Pilothouse Blog

Explore our thoughts on advertising, media-buying, marketing, etc.

All Killer, No Filler - "Even IF..." for 3x Lift

October 10, 2020

Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES!‍This week's AKNF features Pilothouse media buyers discussing the issues of the day.

🔪🚀AKNF: 28-Days Later, Conversion API, SnapChat and BFCM Prep

October 3, 2020

Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020.

🚀🔪 All Killer, No Filler LIVES! Cutting Edge Ad Campaign Tips

September 26, 2020

The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day.

Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One

July 24, 2020

It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency.

Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11)

July 10, 2020

Today we dove deep with Pilothouse's Julien on email for ecommerce AND lead gen, with in-house lead gen expert Brett Turner

🐉 How To Train Your Facebook: Charley Tichenor the Algo Whisperer (AKNF #10)

July 3, 2020

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.

Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

June 12, 2020

It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.

Advanced Lead Generation in 2020

May 26, 2020

We chat about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment.

First Person Explainer Videos And More

May 18, 2020

In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.

Fix CREATIVE BURNOUT on Facebook Ads

May 12, 2020

We share our experience with Facebook's Power 5, as well as Pilothouse internal creative processes. We also discuss how to build purposeful, angle driven creatives and integrate them within your campaigns for launch.

The "It's True" Ad Copy Hook

May 1, 2020

We share account-wide statistics on Jordan Menard's "It's True!" as well as Van Oakes "Facts...". We also discuss the finer points of our Vessi Footwear purchases. Plus, Jobs to Be Done!

Testing Insta Page vs To The Product Description Page Directly

April 24, 2020

We share raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast, as well as testing Insta Page vs to the Product description page direct.

Traffic Is On Sale! Learn How To Ride This Wave!

April 17, 2020

We discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand!

What to do when a client says "Hit the Gas"!

April 13, 2020

This episode we discuss how to prepare for scaling, with a checklist of things you have to have ready before you start. We talk about building quizzes in messenger, update on polls and lifetime budgets!

Drop Your CPAs 20% - 50% With This Hack

April 7, 2020

This week we discuss how changing our campaign budgets to Lifetime vs Daily, actually lowered our CPA by 30%. We discuss why we think this tactic works and how to keep it rolling day after day.

How To Advertise During A Global Pandemic

March 26, 2020

We discuss the angles that are working right now, how to position your brand during this time of low-cost traffic and high anxiety, compressing the customer journey with campaign structure changes, and lots more!

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