The Pilothouse Blog

Explore our thoughts on advertising, media-buying, marketing, etc.

All Killer, No Filler #7

May 18, 2020

In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.

All Killer, No Filler #6

May 12, 2020

We share our experience with Facebook's Power 5, as well as Pilothouse internal creative processes. We also discuss how to build purposeful, angle driven creatives and integrate them within your campaigns for launch.

All Killer, No Filler #5

May 1, 2020

We share account-wide statistics on Jordan Menard's "It's True!" as well as Van Oakes "Facts...". We also discuss the finer points of our Vessi Footwear purchases. Plus, Jobs to Be Done!

All Killer, No Filler #4

April 24, 2020

We share raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast, as well as testing Insta Page vs to the Product description page direct.

All Killer, No Filler #3

April 17, 2020

We discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand!

All Killer, No Filler #2

April 13, 2020

This episode we discuss how to prepare for scaling, with a checklist of things you have to have ready before you start. We talk about building quizzes in messenger, update on polls and lifetime budgets!

All Killer, No Filler #1

April 7, 2020

This week we discuss how changing our campaign budgets to Lifetime vs Daily, actually lowered our CPA by 30%. We discuss why we think this tactic works and how to keep it rolling day after day.

The Pilot Episode

March 26, 2020

We discuss the angles that are working right now, how to position your brand during this time of low-cost traffic and high anxiety, compressing the customer journey with campaign structure changes, and lots more!

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