Explore our thoughts on advertising, media-buying, marketing, etc.
It's true...testing is not the sexiest topic in digital marketing.HOWEVER we at Pilothouse hold it to be self-evident that......Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
We chat about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment.
In this episode our team discusses several intriguing topics such as how to make a first-person explainer video and if organizations should commit to buying a property in this down market or continue to rent.
We share our experience with Facebook's Power 5, as well as Pilothouse internal creative processes. We also discuss how to build purposeful, angle driven creatives and integrate them within your campaigns for launch.
We share account-wide statistics on Jordan Menard's "It's True!" as well as Van Oakes "Facts...". We also discuss the finer points of our Vessi Footwear purchases. Plus, Jobs to Be Done!
We share raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast, as well as testing Insta Page vs to the Product description page direct.
We discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand!
This episode we discuss how to prepare for scaling, with a checklist of things you have to have ready before you start. We talk about building quizzes in messenger, update on polls and lifetime budgets!
This week we discuss how changing our campaign budgets to Lifetime vs Daily, actually lowered our CPA by 30%. We discuss why we think this tactic works and how to keep it rolling day after day.
We discuss the angles that are working right now, how to position your brand during this time of low-cost traffic and high anxiety, compressing the customer journey with campaign structure changes, and lots more!