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From Inbox to Impact: How Pilothouse Boosted Octopied Mind’s Email Revenue by 87%

Industry
Apparel
Company Size
5-10
Location
Ottawa, Ontario
Location
2018
Services
Email/Retention
A woman in a white shirt is talking on a cell phone.

About the Brand

Octopied Mind is an independent clothing line that promotes self-expression and mental well-being through bold, hand-drawn designs. Sarah and Jill, the brand’s founders and lifelong friends, strive to challenge societal norms and nurture an inclusive, supportive community through the wearable art of Octopied Mind.
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Despite their passionate customer base, Octopied Mind struggled with Email marketing – leading to inconsistent retention, low engagement, and missed reengagement opportunities.
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With Email underutilized as a revenue and retention driver, Octopied Mind turned to Pilothouse to build a data-driven strategy that would scale their customer relationships while preserving the brand’s personal, community-first identity.

Summary of Results

105%
Increase in customer retention
87%
Increase in email-driven revenue
432%
Growth in email subscribers
375%
Growth in new subscribers
The Kickoff
Octopied Mind already has a solid brand and a dedicated community, but their Email strategy wasn’t fully optimized to drive retention and revenue. Their previous efforts lacked:
  • A structured approach to segmentation
  • Consistent and engaging email campaigns
  • Automated flows tailored to customer behavior
  • Data-driven insights to optimize performance

Pilothouse identified the key gaps and built a sophisticated Email strategy focused on segmentation, automation, and performance testing.

The Strategy

1

Full Re-Architecture of Flows

Overhauled and rebuilt Octopied Mind’s email flows to create high-converting, automated journeys for new and returning customers.
2

Creative Optimization:

Organized Octopied Mind’s 16,000+ email list into defined customer segments to ensure highly relevant messaging.
3

Performance Monitoring

Iterated subject lines, email content, and creative assets to improve open rates, CTRs, and conversions.
4

Warpdrive (Pilothouse’s proprietary CRO and page speed optimization platform)

Leveraged analytics to determine the best send times and frequency for maximum engagement.
5

Reengagement & Win-Back Strategies

Implemented targeted win-back flows to revive lapsed customers and increase repeat purchases.

The Results

Retention: Customer retention increased by 105% through more effective reengagement strategies.
Email List Growth: Subscriber base grew by 432%, expanding Octopied Mind’s long-term audience.
Revenue: Email-driven revenue increased by 87%, with optimized flows and campaigns driving significant conversions.
New Subscribers: Octopied Mind saw a 375% growth in new subscribers through strategic acquisition campaigns.

Conclusion

Pilothouse transformed Octopied Mind’s Email marketing into a powerful revenue and retention engine. Now, Octopied Mind has a scalable system that strengthens customer relationships while driving higher conversions through advanced segmentation, automation, and continuous optimization.

With a well-structured Email program in place, Octopied Mind can continue to grow while maintaining the authenticity and close-knit community that distinguishes their brand.

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