How Pilothouse Helped Grow Four Sigmatic to the #2 Best-Selling Ground Coffee on Amazon
About the Brand
Four Sigmatic is a functional foods company that offers various mushroom coffee products, plant-based proteins, wellness supplements, beauty products, and other superfood products.
Four Sigmatic came to the Amazon Pilothouse team with one goal: Growth. They had previously seen relatively flat spend and sales from the bottom of the funnel (Sponsored Product, Sponsored Brand, and Sponsored Display) ads—and in turn, relatively flat growth in the channel, and wanted to prioritize Amazon growth. They came to us to scale their Pay Per Click (PPC) spend, and thus generate increased scale in terms of shipped revenue.
Summary of Results
gross profit
shipped revenue
(at 7-figure/month levels)
in active subscribers
The Kickoff
This involves extensive keyword and competitor research to inform campaign strategy, bid adjustments, and maintaining campaigns to ensure they aren't budget-capped, which is exactly what we did for Four Sigmatic. For businesses with extensive catalogs like Four Sigmatic, managing numerous campaigns for various products is a challenge. We worked with them to tailor their approach, using creative Sponsored Brand and Sponsored Brand Video campaigns for products with broader market appeal, and maximizing impressions for niche-specific products. This variable strategy balanced growth and efficiency.
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The Strategy
We executed our CRO and SEO strategy to revamp product photos, descriptions, and A+ content, working with our in-house creative team to develop high-performing, visually appealing assets. Our creative and media teams shared insights to develop a successful, data-backed creative strategy that worked in tandem with our media efforts.
The Outcome
Notably, we delivered a remarkable 115% increase in monthly gross profit, an impressive 83% boost in monthly shipped revenue at seven-figure levels, and a substantial 99% year-over-year increase in active subscribers.
With our strategy in place, we were able to exceed the client's ROI goal by 25% by creating over 870 individual campaigns. Our strategy not only exceeded the client's expectations but also showcased the power of leveraging Amazon's mid-to-bottom funnel advertising tools when executed with precision and creativity.
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I usually like to rebalance agency relationships every 12–18 months. There's none of that. Two years in, and we're not looking at that at all. We definitely hired the right people.