CorneaCare Case Study | Pilothouse Digital

About the Brand

CorneaCare approached Pilothouse shortly after it launched as a new brand, and through our multi-tiered omnichannel strategy, we collaborated to transform CorneaCare into a thriving, industry-defining business.
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You brush your teeth and moisturize your skin, but what about your eyes? CorneaCare helps you prioritize your eye care and give your eyes the attention they deserve. Fresh off the ground, CorneaCare approached Pilothouse in search of direction and a strategy to increase efficiency and scale. This case study spans over a year and a half of collaboration, showcasing the journey we undertook together, gradually adding more services as CorneaCare continued to grow. Pilothouse's ecosystem teams provide a focused cross-team leader with direct access to and communication with the actual people running your creative and media all in one place.

Summary of Results

3,595%

Gross Revenue increased  
On-site (July 2022 to present)

9,788%

Active subscriptions increased

2,105%

New subscriptions increased

The Kickoff

After establishing itself as a brand in March 2022, CorneaCare began working with Pilothouse in July of that year. At the time, the company's primary focus was on Google. Given budget constraints, they wisely chose not to spread themselves thin across every platform. Instead, they worked with our team to craft a long-term roadmap to success.

Recognizing the potential within the Beauty and Personal Care industry, CorneaCare saw Amazon as a promising avenue for their growth but didn’t know where to start on launching an Amazon storefront. In September the year prior, they expanded their collaboration with Pilothouse to include Amazon. In just over a year, they brought on Pilothouse's Meta Launchpad team in April, after struggling to find consistency in performance and ROAS with their previous agency. Through this strategic partnership, CorneaCare transformed into a thriving, industry-defining business.

The Strategy

Google

Streamlined campaigns, restructured the account, and optimized budgets for faster learning.

Focused efforts on high-performing keywords, resulting in a remarkable 95% increase in revenue quarter to quarter while improving Return on Ad Spend (ROAS).

Amazon

After a successful store launch, we refined the advertising strategy by reducing spend on low-conversion campaigns.

We doubled down on top-selling products, implementing aggressive advertising strategies including generic keyword prospecting, competitor targeting, and branded campaigns.

The team swiftly identified top-performing campaigns and allocated additional resources, resulting in rapid scaling while maintaining a 3.00+ Total-ROAS.

Studios

High-quality creatives that highlight your product's unique selling features are crucial for Amazon sales. CorneaCare worked with our in-house Studios team to create compelling Amazon listing images that adhered to the platform's strict guidelines. Pilothouse Studios combines creativity with data-driven insights  to create custom content that fits your unique goals.

Created Amazon listings with compelling Hero Images.
-> Adhered to strict Amazon guidelines for product images while ensuring the content was eye-catching.

Innovative approach: Used fresh fruit ingredients to help draw more attention to the images.

Purpose: Capture customer attention amidst similar-looking images in search results.

Result: Increased traffic to listings, thanks to eye-catching design.

Simple yet effective strategy devised by our Creative Marketing team.

Check out one of CorneaCare’s top Amazon ↓ listings. Notice the blueberries placed right in front of the product…